Ads Creative Manager for DTC Wellness Company (AU-Based, Remote)

As an Ads Creative Manager at Paired, your responsibilities will include researching viral trends to inform video concepts, analyzing competitor campaigns for insights, creating detailed briefs for creators, and evaluating the performance of ad creatives. You'll focus primarily on Facebook ads for DTC e-commerce brands, requiring you to blend creativity with analytical skills to optimize content effectively.

To be successful in the Ads Creative Manager role at Paired, candidates should have at least one year of experience in a similar position, particularly with managing Facebook and Instagram ads. Strong analytical skills and familiarity with performance metrics are essential, along with excellent communication and collaboration abilities to work efficiently with various creative teams.

Yes, the Ads Creative Manager position at Paired is fully remote, allowing you the flexibility to work from anywhere while collaborating with teams across the globe. However, it's important to note that you'll need to overlap a few hours with AEST business hours due to the nature of the work.

The Ads Creative Manager at Paired will create engaging video content for social media advertisements, particularly for Facebook and other platforms. This includes ideating on fresh video concepts, maintaining visual consistency across creatives, and ensuring that the messaging effectively resonates with the target audience of DTC wellness brands.

There is significant room for growth in the Ads Creative Manager position at Paired. As you excel in your role, your ability to innovate and analyze will likely lead to more leadership opportunities and responsibilities within the company. We value our employees and are committed to fostering their professional development in a rapidly evolving digital landscape.

Staying updated involves regularly consuming industry reports, following key influencers, and analyzing competitor ads. I also engage in social media platforms where trends often emerge and participate in professional groups to exchange insights with fellow creatives.

Absolutely! In a previous role, I managed an ad campaign for a health supplement brand. The success stemmed from thorough research on customer demographics, which informed our creative strategy. We used eye-catching visuals and compelling narratives that resonated with the target audience, resulting in a 30% increase in engagement!

I begin with a comprehensive understanding of the campaign objectives, followed by clearly marking the key message, tone, and visual elements needed. I ensure the brief is concise yet detailed enough to align the creators’ vision with our goals, which fosters successful content production and minimizes revisions.

Key performance indicators such as engagement rates, click-through rates, conversion rates, and return on ad spend are crucial. These metrics help gauge the effectiveness of the ad in reaching its intended audience and achieving the desired results.

I advocate for a data-driven approach. First, I analyze past campaigns to identify what has worked. Then, I integrate fresh ideas based on current trends, ensuring a blend of innovation and familiarity that appeals to the audience while still aiming for high performance.

In my last position, I worked with a global team of creatives and marketers. To ensure effective communication, I employed collaborative tools and scheduled regular check-ins. Clear documentation and a shared vision helped us align and resulted in a well-executed campaign that everyone contributed to.

First, I conduct a detailed analysis to identify the factors contributing to the underperformance. I look at audience targeting, the messaging, and the content format. Based on insights, I make quick adjustments or propose tests to refine the approach, aiming for better results while keeping the team informed throughout.

Storytelling creates an emotional connection with the audience, making ads more relatable and memorable. By crafting a narrative that resonates with viewers, we can significantly boost engagement and drive action, transforming a standard ad into a compelling invitation to connect with the brand.

I believe my blend of creativity and analytical skills positions me well for the Ads Creative Manager role at Paired. My experience with social media campaigns, coupled with a passion for innovation and a strong understanding of audience dynamics, aligns perfectly with the company’s mission and goals.

I start by analyzing market trends and audience behavior, which informs my brainstorming sessions. I also encourage collaboration with the team for diverse input and explore different formats and narratives that could resonate well with our audience, ensuring we continuously iterate and refine our ideas based on feedback.