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Ads Creative Manager for DTC Wellness Company (AU-Based, Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We are looking for a dynamic and strategic Ads Creative Manager who can lead our creative processes for social media ad campaigns, particularly for Facebook (Meta) ads and DTC (Direct-to-Consumer) e-commerce brands. You’ll play a critical role in researching trends, conceptualizing ideas, briefing creators and editors, and analyzing performance to optimize creative output. If you thrive in a fast-paced environment and have a passion for creating engaging and viral content, we’d love to hear from you!


Responsibilities:

Research:

  • Identify viral video trends in our niche.
  • Analyze competitor ads and customer feedback (surveys, reviews).
  • Review grounding studies and benefits relevant to our audience to inform creative direction.

Ideation:

  • Generate compelling video concepts based on research findings.
  • Balance proven high-performing ideas with fresh, innovative angles for testing.
  • Prioritize and rank ideas based on potential impact to accelerate scaling.

Briefing:

  • Create clear and concise briefs for creators and editors to ensure the intended outcome.
  • Maintain consistency in messaging, tone, and visual style across all creatives.

Analysis:

  • Evaluate the performance of all creatives.
  • Identify insights and trends to refine future creative strategies.
  • Minimum of 1 year of experience in a similar role, managing or directing creative content.
  • Proven experience directing content specifically for Facebook & Instagram ads.
  • Strong analytical skills and familiarity with performance metrics for creative campaigns.
  • Excellent communication and collaboration skills for working with diverse creative teams.
  • Ability to stay current with industry trends and viral content.
  • Will need to work a few hours overlapping with AEST business hours
  • Competitive salary.
  • Ability to work remotely.
  • Collaborating with international teams, as you will be working for global company.
  • Significant room for growth over time
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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**Our mission is to make couple relationships happier and healthier** Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We w...

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Full-time, remote
DATE POSTED
December 13, 2024

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