Digital Marketing Specialist

Position Type: Full-Time, Remote
Working Hours: EST

About Pavago:

Pavago is seeking a highly skilled Digital Marketing Strategist for a B2B software company. In this role, you will play a pivotal part in crafting and executing the digital content strategy to increase brand visibility and generate qualified leads across multiple digital channels. The position blends creative storytelling with data-driven decision-making to deliver impactful marketing results.

Key Responsibilities:

• SEO: Develop and execute an SEO strategy focused on keyword research, on-page optimization, and technical SEO improvements. Use tools like Google Analytics, SEMrush, and Ahrefs to track and refine SEO performance. Optimize content for better rankings and increased organic traffic
• Content Strategy: Develop and manage an editorial calendar for blogs, newsletters, and social media. Write and edit B2B content aligned with SEO best practices. Collaborate with designers to create multimedia content (videos, infographics). Monitor content performance and optimize based on data insights.
• Editorial Calendar Management: Create and maintain an editorial calendar for blog posts, newsletters, and social media content, ensuring timely and consistent delivery across channels.
• B2B Content Creation: Write and edit engaging B2B content that resonates with our target audience, integrating SEO best practices for maximum reach and impact.
• Performance Analysis: Monitor content performance across all channels, analyze metrics, and make data-driven recommendations for continuous improvement.
• Social Media Strategy: Lead and execute social media strategy across LinkedIn, Twitter, Facebook, and YouTube, optimizing for engagement and brand visibility.
• Paid Social Campaigns: Design and implement paid social media campaigns, optimizing for lead generation and ROI.
• Engagement: Build relationships with followers and industry participants through active engagement and participation in relevant conversations on social platforms.
• Social Media Metrics: Track and analyze social media metrics, adjusting strategies as needed to enhance engagement and follower growth.
• Digital Asset Creation: Develop creative briefs for digital content across all platforms, maintaining brand consistency while ensuring creative freedom.
• Multimedia Content Production: Coordinate with designers or create visual assets (videos, infographics, presentations) that resonate with our target audience.
• Digital Asset Management: Maintain a structured digital asset library, ensuring assets are easily accessible for use in campaigns and content creation.
• Email Campaigns: Plan and execute email marketing campaigns, newsletters, and targeted communications based on audience segmentation.
• Email Optimization: Monitor email performance metrics (open rates, CTRs), optimize email content, and A/B test subject lines, content, and sending times.
• Cross-Functional Collaboration: Collaborate with designers, developers, and subject matter experts to create technically accurate and visually compelling content.

Required Skills & Experience:

• Experience: 3+ years of B2B digital marketing experience, preferably within the software or SaaS industry.
• SEO & Content Optimization: Proven expertise in SEO, content writing, and on-page optimization.
• Social Media Management: Hands-on experience managing multiple social media channels for business purposes.
• Analytical Proficiency: Strong data analysis skills and familiarity with marketing analytics tools.
• Communication: Excellent writing and editing skills with a focus on clear, concise, and engaging B2B content.
• Design Skills: Basic design skills using tools like Canva or Adobe Creative Suite for social media and digital content creation.

What Makes You a Perfect Fit?

• Creative & Analytical: You’re able to blend creativity with analytics to optimize content and campaigns for maximum engagement.
• Proactive: You take the initiative to optimize processes, improve content performance, and stay on top of industry trends.
• Results-Oriented: You are driven by measurable outcomes and understand the importance of KPIs like organic search traffic, engagement rates, and lead generation.
• Collaborative: You work well in cross-functional teams and are comfortable engaging with subject matter experts, designers, and other stakeholders.
• Adaptable: You are open to new digital tools and marketing platforms and able to shift strategies based on data insights.

What Does a Typical Day Look Like?

Your day will start with a morning planning session where you'll review key metrics, analyze recent campaign performance, and adjust priorities as needed. You will spend the majority of your day focusing on content creation (blog posts, social media updates, and newsletters), with dedicated time for SEO and technical optimizations. Collaboration will be a key part of your day, as you'll regularly check in with the marketing team during stand-ups, and align on strategy and upcoming deliverables. Afternoons will be spent on creative production, campaign management, and strategic projects such as content audits, competitor analysis, or longer-term planning. Your day will wrap up with metrics review and preparing content for the following day.

Interview Process:

• Initial Phone Call: A brief conversation to discuss your experience, motivation, and fit for the role.
• Team Fit Interview: A conversation to assess how well you’ll collaborate with the team and manage cross-functional tasks.
• Technical Interview: A hands-on discussion of your SEO expertise, content strategy, and social media experience.
• Final Interview: Meet with the leadership team to discuss strategy alignment and vision.
• Background Check: Verification of your previous experience and references.

Ready to Apply?

If you're passionate about digital marketing, content strategy, and making a measurable impact in the B2B software space, we’d love to hear from you!