Marketing Operations Manager
- Manage and optimize our marketing technology stack, including Salesforce CRM, Eloqua, and ZoomInfo
- Configure and maintain marketing automation workflows in Eloqua including email campaigns, landing pages, and forms
- Support Salesforce CRM marketing campaign setup, tracking, and reporting
- Leverage ZoomInfo for prospect generation and data enrichment
- Implement and maintain integration between marketing systems
- Create technical documentation for marketing processes and platform configurations
- Build and deploy email campaigns, landing pages, and forms in Eloqua
- Set up lead scoring models and implement lead routing processes
- Create and manage segmentation rules for targeted campaigns
- Configure tracking parameters and ensure proper attribution
- Test marketing assets across platforms and devices
- Provide technical support for global marketing campaigns
- Manage lead qualification and follow-up processes
- Configure and maintain nurture programs for different buyer personas
- Monitor lead flow from generation to sales handoff
- Troubleshoot lead routing issues between marketing platforms and CRM
- Support sales team with lead management questions
- Optimize lead scoring models based on conversion data
- Generate weekly lead reports for marketing and sales teams
- Maintain contact database quality and integrity across marketing platforms
- Develop and implement data governance policies and procedures
- Perform regular data cleansing and deduplication processes
- Manage list imports and exports between systems
- Create segmentation rules for targeted marketing initiatives
- Ensure compliance with global data privacy regulations
- Generate prospect lists based on target criteria
- Create and distribute regular marketing performance reports
- Track campaign metrics including open rates, click-through rates, and conversions
- Analyze campaign effectiveness and provide optimization recommendations
- Build dashboards for visualizing marketing KPIs
- Support ROI analysis for marketing initiatives
- Generate ad-hoc reports as requested by marketing leadership
- Track competitive intelligence data
- Organize and maintain the marketing digital asset library
- Ensure proper version control for marketing assets
- Support the distribution of assets to global marketing teams
- Coordinate with creative teams on asset requirements
- Track asset performance and usage metrics
- Source and research venues
- Help drive demand to field and channel events
- Coordinate logistics field and channel events
- Track registration
- Manage budgets for field and channel events
- Bachelor's degree in Marketing, Information Systems, Business, or related field with
- Proficiency with marketing automation platforms (Eloqua preferred)
- Experience with Salesforce CRM and ZoomInfo or similar platforms
- Strong understanding of digital marketing principles and metrics
- Excellent analytical skills with ability to translate data into actionable insights
- Strong problem-solving capabilities and attention to detail
- Proficient in Excel for data analysis and reporting
- Dynamic individual who easily connects and collaborates with the broader organization
- Self-motivated, highly organized, detail oriented, and passionate to work in a fast paced, highly entrepreneurial environment
- Fit with Peloton culture and company values: teamwork, innovation, integrity, service, “can-do” attitude, and speaking your ideas.
- Eloqua and/or Salesforce certifications
- Experience in B2B technology or consulting services marketing
- Knowledge of HTML, CSS, and basic JavaScript for email and landing page customization
- Experience with business intelligence tools
- Understanding of API integrations between marketing platforms
- Knowledge of data privacy regulations
Average salary estimate
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