Ecom Content Marketing Manager

This PositionWe are looking for a highly motivated individual to “own†our content marketing program and be responsible for developing and executing an effective content strategy that will drive awareness and demand for our offerings.This role will be leading high-profile content marketing campaigns including developing creative strategy, positioning, and key creative materials while also both collaborating and spearheading campaign management and execution across all platforms. This role will also be responsible for our blog and putting in place an SEO strategy that will drive increased traffic to our website.Responsibilities• Provide compelling content to support our demand gen activities• Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention.• Create ad manage a long-term editorial calendar and content production pipeline• Provide copywriting support to the company as required.• Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations• Write compelling briefs with clear project requirements for all stakeholders and functions• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance.• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brandstand out