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Affiliate Marketing Specialist

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.

About this position:

Later is looking for a social media and influencer-savvy individual to join our team as an Affiliate Marketing Specialist. If you stay up-to-date on emerging social media trends, news, and creators, this is the job for you!

Later’s Influencer Marketing program has excelled the last year, and we’re looking for someone to help scale our influencer and affiliate programs even further. Our mission is to help our audience succeed on social media, while also increasing awareness of Later’s social media and scheduling tools.

Reporting to the Influencer Marketing Manager, the Affiliate Marketing Specialist will be responsible for sourcing new influencer partners, helping manage our affiliate program, program reporting, and brainstorming creative content ideas.

This is a great opportunity for a developing marketer who wants to learn more about both influencer and affiliate marketing and hone their negotiating and pitching skills

What you'll be doing:

  • Contribute to scaling Later’s influencer and affiliate programs across Instagram, TikTok & LinkedIn.
  • Briefing influencers to create compelling content and helping to manage key relationships.
  • Drive visibility and traffic to Later.com through targeted Influencer & Affiliate campaigns.
  • Monitor, analyze, and report on Affiliate and Influencer programs
  • Collaborate with social and paid teams to amplify content across various paid and owned channels. 

Affiliate Marketing

  • Scale Later’s affiliate marketing programs by nurturing existing partners, establishing new incentives and diversifying content partners to drive sign up, trial and new customers.
  • Develop, implement, and optimize affiliate marketing strategies to drive traffic and revenue.
  • Grow program revenue by identifying and recruiting new affiliate partners.
  • Leverage PartnerStack to track, analyze, and optimize campaign performance.

Influencer Marketing

  • Source and identify the best partners for respective influencer programs based on qualitative and quantitative analysis. Help build an internal database of influencers.
  • Manage outreach and recruitment of new partners that aligns with Later’s audiences across both Influencer Marketing and Social Media Management products.
  • Oversee new and existing  influencer partnerships, which includes contract, negotiations and compensation.
  • Monitor influencer campaign performance, providing insights and recommendations for improvement.
  • Stay current with industry trends and competitor activities to identify new opportunities.

Monitoring & Analysis

  • Build monthly, and program-specific KPI reports and tracking that highlight engagement, reach, and costs, pulling key insights and recommendations
  • Stay up-to-date on media and social trends to suggest creative content ideas.
  • Work cross-functionally with paid ads team to source UGC ads content from influencer partners. 
  • Various administrative tasks such as maintaining a database of influencer assets, updating influencer program trackers, coupon requests, and UTM link-building

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • 3+ years of experience with marketing or other digital-, social-, or partnership-based marketing.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong understanding of North America’s changing influencer and social media landscape, Ability to identify and partner with relevant and diverse creators 
  • Experience with PartnerStack or similar affiliate marketing platforms (Commission Junction, Rakuten, Partnerize, Rewardful)
  • Familiarity with influencer marketing strategies and tools.
  • Excellent communication and negotiation skills.
  • Results-oriented, self-motivated, and able to work independently.
  • Solid understanding of Instagram, TikTok, Pinterest, LinkedIn, Twitter, Facebook, and YouTube
  • Always on top of the latest social media trends, news, and features 
  • A creative thinker who is comfortable working both independently and in a team environment
  • Can embrace feedback and have a constant desire to learn and improve
  • Endlessly curious

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: $70,000 - 90,000 CAD

Some perks of being on our team:

  • Flexible PTO: We want you to take the time off when you want or need to recharge! 
  • Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops. We also provide teams with a generous Education & Conference budget to support continued learning.
  • Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
  • Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
  • Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.

*Co-op team members are not eligible for company benefits.

Where we work

We hire into our hub cities of Boston, MA; Vancouver, BC; Toronto, ON; and. We post our positions in the hub location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

#LI-Hybrid

We help marketers create authentic, high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

6 jobs
DEPARTMENTS
Marketing
SENIORITY LEVEL REQUIREMENT
Mid-Level
SECTOR
Internet & Web Services
TEAM SIZE
201-500
LOCATION
Hybrid
DATE POSTED
February 2, 2024

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