Job details

Planner, Customer Marketing - Walmart, Dairy

Job Description:

OVERVIEW

Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through strategy, design, and execution of customer-centric, omnichannel marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.

We are seeking a Customer Marketing Planner to lead account-specific omni customer shopper for Walmart. Key responsibilities for this role include development of strategy planning for priority brands, omnichannel planning and execution with retailer media teams, development of campaign/creative briefs, and execution of ecommerce spending through agency partners. It requires interaction and visibility with the customer merchant and marketing teams, as well as internal Sales and OU teams, and agencies. A unique aspect of this role includes leadership in omni strategy and Walmart Inc. Co-Branded scale campaign initiatives. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.

KEY ACCOUNTABILITIES

Lead execution of General Mills retailer shopper marketing programs and tactics with internal and external groups
Develop shopper marketing plans and presentations, with particular emphasis on search and scale co-branded events
Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
Foster strong working relationships with sales and marketing team members at both General Mills and the retailer
Maintain account level shopper marketing budget and approve invoices
Conduct data/event analyses

MINIMUM QUALIFICATIONS

Bachelor’s Degree, preferably in Communications, Marketing, or Business
Minimum 2 years in Brand Experience, Shopper or Brand Marketing, or eCommerce
History of collaboration with cross-functional teams, agency partners
eCommerce and Retail Media Project management expertise
Exceptional team and communication skills
Ability to work independently
Demonstrated ability to translate insights into powerful marketing programs/platforms
Proactive leadership in identifying new opportunities and in managing day to day operations

PREFERRED QUALIFICATIONS

Experience in developing and executing large scale account specific marketing plans
Experience in working directly with retailer media teams
Experience selling to large retail customers
Strong organizational skills
Experience working with outside equities and partnerships
Understanding of marketing measurement levers and approaches

General Mills Glassdoor Company Review

4.1