Email Marketing Specialist

We're hiring a Email Marketing Specialist!

About this position

The Email Marketing Specialist will provide strategic communication planning, execution, and guidance to various campaigns in all markets and languages. The Specialist will assist in measuring the results of communication assets to drive revenue, key KPIs, and sales initiatives. This includes executing marketing and automated communications, emails, SMS, customer journeys, and app push notifications. This role will maintain a current understanding of communication best practices and apply them to the execution of campaigns in collaboration with stakeholders and other teams to create brand awareness and optimize business revenue and engagement.

Who will love this job?

• A driver, you execute with purpose and passion, and are not afraid to roll up your sleeves and get to work
• A people person, you are a customer-focused individual with an ability to understand others
• A clear communicator, you can distill big ideas in to concise and articulate messages for a diverse and broad audience. Talking to you makes the “light bulbs” go on in other people’s minds

What you'll do

• You are responsible for email and SMS communications and presenting high-level campaign reports to stakeholders to make data-driven, strategic recommendations for US, US Hispanic, Canadian, Canadian- French, Australian, and New Zealand markets.
• You find opportunities to increase customer engagement from product and business-related campaigns using key data and industry best practices.
• You assist in creating communication plans for product and business-related campaigns in all markets and languages.
• You copywrite for email, SMS, and push notification assets.
• You manage and set up email and SMS automated product and customer journeys within different subscriber lists.
• You partner with IT to launch transactional messages across all markets.
• You create and report on A/B testing results, including subject lines, CTA, content, design, and copy.
• You perform day-to-day email and SMS marketing activities, including campaign set-up, scheduling, testing, tagging, and deployment of one-time, reoccurring, triggered, and dynamic content-driven campaigns.
• You troubleshoot technical issues related to templates, list segmentation, and other aspects of email execution as needed.
• You work cross-departmentally on lists, approvals, and reporting metrics.
• You build mobile-friendly email campaigns in drag-and-drop editor.
• You request marketing communication assets in the project management system (Workfront).
• You facilitate the completion of ad hoc communications requests and other duties as assigned.

You should have

• Bachelor’s Degree or equivalent experience
• You have 2 years’ experience in email marketing and campaign building tools
• You are well versed in email marketing and have experience creating automated email journeys
• You have experience with Adobe Creative Suite and website analytics tools
• You have experience with SalesForce Marketing Cloud email tools, including Content Builder, Content Classic, ExactTarget, Automation Studio and/or Journey Builder, and/or Marketo, and Pardot. Experience with HTML, AmpScript, or similar.

About Plexus

Plexus Worldwide is a leading direct-sales company founded in Scottsdale, Arizona, where it remains a top employer and economic driver. For the past 15 years, Plexus has been focused on igniting hope, health, and happiness, through their science-backed nutritional products and skincare, as well as an exciting home-based entrepreneurial opportunity.

As a 6-time Best Places to Work winner, the company enjoys a strong organizational culture and has a deep commitment to giving back to communities in need.

Our Core Values

We contribute to the overall growth and success of Plexus by embracing the Plexus core values:

• We are One Plexus.
• We are accountable.
• We get the job done right.
• We empower others.

Benefits

• 401k program with a company match and immediate vesting.
• Quarterly bonuses based on company profitability.
• Weekly drawings for gift cards and cash.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please contact us directly at careers@plexusworldwide.com.

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