Head of Growth

Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence. 

Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.

Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures. 

Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale.  Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.

Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.

• Develop and execute a holistic growth strategy to scale customer acquisition across multiple channels (paid & organic).
• Own the demand generation strategy and execution, focusing on improving qualified leads, increasing conversion rates, and growing the pipeline.

• Analyze customer journeys and develop solutions to enhance conversion at every stage of the funnel.
• Drive continuous optimization of inbound and outbound efforts through A/B testing, multi channel attribution models, and audience segmentation.
• Architect and refine attribution frameworks to measure the impact of campaigns and accurately track ROI across paid and organic channels.
• Utilize advanced analytics and customer data to refine segmentation, target audiences effectively, and personalize acquisition efforts.

• Collaborate with product, engineering, and sales teams to align growth strategies with Plivo’s long-term business goals.
• Work closely with the executive leadership to own growth objectives, KPIs, and forecasting.

• Lead the digital growth team in building and executing performance campaigns across search, social, display, and email to acquire high-quality leads and optimize customer acquisition cost (CAC).
• Manage SEO, SEM, and content strategies to drive traffic, improve rankings to increase qualified leads.

• Lead and mentor a high-performing growth team, ensuring alignment with Plivo’s strategic objectives and fostering a culture of continuous improvement.
• Provide actionable insights to internal stakeholders and develop strategic recommendations for ongoing growth initiatives.
• Hire, manage, and retain top talent, ensuring the growth team’s structure supports Plivo’s scaling ambitions.

• Proven experience (7+ years) leading growth, demand generation, or performance marketing functions in B2B SaaS companies, preferably in API-based businesses or developer-centric platforms.
• Strong expertise in data-driven decision-making, funnel optimization, and performance marketing.
• Demonstrated success in scaling businesses, leading customer acquisition initiatives, and optimizing acquisition costs across multiple channels.
• Deep understanding of marketing automation, CRM tools (e.g., HubSpot, Salesforce), and analytics platforms (e.g., Google Analytics, Quicksight).
• Ability to balance high-level strategic thinking with hands-on execution, driving both long-term growth and quick wins.
• Proven track record of leading cross-functional teams and influencing product, sales, and marketing stakeholders.

• Prior experience in communications platforms, cloud APIs, or SaaS companies.
• Expertise in growth marketing, product-led growth, and account-based marketing (ABM).
• Strong knowledge of digital marketing, with experience in SEO, SEM, content, social media, and email marketing.
• Strong leadership skills with the ability to manage and develop a growth team.