Digital Marketing Analyst

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.As a Digital Marketing Campaign Analyst at PMG, you’ll leverage cutting-edge BI tools, like Tableau and Looker Studio, to deliver insights that drive business transformation for some of the world’s most iconic brands. Join us and be part of an award-winning culture that values inclusivity, continuous improvement, and innovative thinking. Apply now and make your mark with PMG!Digital Marketing Analyst (hybrid-remote)2845 W 7th St, Fort Worth, TX 76107Responsibilities:• Support the overall performance and measurement strategy for PMG clients• Scope and develop analytics products for utilization by PMG clients and internal teams.• Design and develop comprehensive reports, dashboards, and analyses, and provide actionable insights and budget optimization recommendations.• Collaborate with cross-functional teams to define measurement frameworks, establish data collection processes, and ensure data accuracy and consistency.• Partner with customers, understand their challenges and needs, and provide tailored solutions to ensure satisfaction.• Utilize Marketing Mix Modeling (MMM) insights to guide budget forecasting and ensure marketing investments are strategically allocated across channels to maximize ROI.• Conduct statistical analysis, including techniques such as causal impact analysis and diminishing return analysis, to derive actionable insights from marketing performance data. Collaborate with data scientists to design and build robust measurement solutions.• Plan and execute projects, define project scope, set realistic timelines, and create project plans. Identify risk and steps for mitigation.• Provide support onboarding, training and mentorship for junior analysts.• Conduct analysis to address key customer business questions.• Implement data management best practices and understand why to follow them.• Identify and diagnose common data issues such as data inconsistencies, missing values or anomalies.• Develop clear and concise documentation for teams to follow on best practices around data product utilization and interpretation.Requirements:• Bachelor’s degree in Integrated Marketing, Business Analytics, Data Science, or a related field of study• Three (3) years of experience in job offered or related occupation.Telecommuting permitted from anywhere within the U.S. Full time. Equal Opportunity / Affirmative Action Employer. To apply, visit https://www.pmg.com/careers/job-openings & search Digital Marketing Analyst.About PMG:PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.We’d love to get to know you and share more about why we love PMG and the work we do.In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.