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Strategy, Planning & Insights Senior Lead
PMG is a digital company that connects brands with consumers through data-driven marketing strategies. They are looking for a Strategy Insights Senior Lead with extensive experience in consumer insights and strategic planning.
Skills
- Consumer insights expertise
- Media advertising knowledge
- Strategic planning
- Analytical skills
- Leadership capabilities
- Project management
Responsibilities
- Build relationships with partners to drive insights agenda.
- Collaborate to integrate insights into product and marketing plans.
- Guide advertising strategies with media advertising insights.
- Lead development of consumer insights initiatives.
- Manage quantitative and qualitative consumer research.
- Apply retail industry insights to drive engagement.
- Set research objectives and analyze results.
- Build media personas and consumer journeys.
- Develop impactful reporting for stakeholders.
- Present data findings to senior leadership.
- Translate data into actionable insights.
- Stay updated on industry trends.
Education
- Bachelor’s degree in Marketing
- Business or related field
Benefits
- Innovative work environment
- Diversity and inclusion commitment
- Flexible work culture
To read the complete job description, please click on the ‘Apply’ button
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
LOCATION
SALARY RANGE
$90,000/yr - $130,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
August 27, 2024
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