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Strategy, Planning & Insights Senior Lead image - Rise Careers
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Strategy, Planning & Insights Senior Lead

PMG is a digital company that connects brands with consumers through data-driven marketing strategies. They are looking for a Strategy Insights Senior Lead with extensive experience in consumer insights and strategic planning.

Skills

  • Consumer insights expertise
  • Media advertising knowledge
  • Strategic planning
  • Analytical skills
  • Leadership capabilities
  • Project management

Responsibilities

  • Build relationships with partners to drive insights agenda.
  • Collaborate to integrate insights into product and marketing plans.
  • Guide advertising strategies with media advertising insights.
  • Lead development of consumer insights initiatives.
  • Manage quantitative and qualitative consumer research.
  • Apply retail industry insights to drive engagement.
  • Set research objectives and analyze results.
  • Build media personas and consumer journeys.
  • Develop impactful reporting for stakeholders.
  • Present data findings to senior leadership.
  • Translate data into actionable insights.
  • Stay updated on industry trends.

Education

  • Bachelor’s degree in Marketing
  • Business or related field

Benefits

  • Innovative work environment
  • Diversity and inclusion commitment
  • Flexible work culture
To read the complete job description, please click on the ‘Apply’ button
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CEO of PMG
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Peg Fitzpatrick
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$90,000/yr - $130,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
August 27, 2024

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