Product Marketing Manager

What if you could personally impact the future of healthcare? As part of the PocketHealth team, you will enable hospitals and clinics across North America — and more importantly, empower over a million patients — to discover a better healthcare experience.

PocketHealth is a patient-centric platform that enables hospitals and clinics across North America to share imaging records digitally with patients, instantly and securely. Through our platform, we enable patients to be active and engaged participants in their own care, and take control of their care journey. In addition to image sharing, which is the heart of the PocketHealth platform, we’ve grown our core functionality to enable sharing between hospitals and physicians, as well as instant image retrieval and automated importing capability. PocketHealth is a unified image management solution for over 600 hospitals and clinics across North America. We believe that by placing patients at the center of the record release process, data moves more ethically, easily and securely throughout the care journey, and we’re looking for passionate individuals to help make this vision a reality for millions more patients across North America.

As a Product Marketing Manager at PocketHealth, you’ll represent the voice of our customers internally and represent the voice of our product to the market. You'll become an expert on the nuances of the patient journey while working closely with Product and Marketing to build growth strategies that drive user engagement.

Our ideal candidate has proven experience building strategy for B2C products, has worked in a product-led growth environment (added bonus if you have experience with a freemium product), and thrives working in high-performing cross-functional teams to operationalize strategy into action. They are customer-obsessed, analytical, insight-driven and growth-minded, with strong communication and persuasion skills.

• Supporting on our Patient Acquisition and Patient Engagement product pillars to drive product adoption and growth by leveraging insights, experimentation and optimization strategies.
• Working closely with our B2C Product and Demand Generation teams on experiments, tests and research to improve user metrics and inform business decision-making.
• Building effective messaging and positioning to drive conversion and upsell, bring new features to life, and help customers understand value in a way that’s relevant to them.
• Leading the launches of new features and products, including building the go-to-market strategy and plan, and working across the Marketing team to bring it to life.
• Providing input into the B2C product roadmap, using data and learnings from across the business.
• Developing strong relationships across the organization that will enable you to be an insight flywheel, taking learnings from one project and applying it to others.
• Contributing to patient social proof and advocacy efforts to drive customer engagement and identify opportunities for testimonials, case studies and speaking opportunities.

• 3-4 years experience in product marketing in a B2C, product-driven environment, or equivalent demonstrated experience (experience in growth product marketing is a bonus).
• A successful track record of launching new features and products, including defining the audience, positioning, messaging and go-to-market strategies.
• Proven ability to partner closely with Product and/or Demand Generation teams to test new growth opportunities, track user engagement, and drive conversion, upsell and retention.
• A deep obsession with and empathy for customers. You have a passion for finding new ways to improve and enrich the customer experience that, when paired with your growth-mindset, helps you drive real impact.
• Exceptional analytical skills. You have experience conducting research and using data systems to pull out key insights and inform decision-making.
• A gift for storytelling. You are a strong communicator and can tailor your style and content to different audiences to achieve desired outcomes.

You can do amazing things at PocketHealth. You can positively impact the healthcare journey for millions of people, while building your career and developing your skills. It doesn’t have to be one or the other. It has been a part of our mission since our founding to empower patients & make healthcare accessible to all, and we know this can only be achieved with a team of diverse perspectives that is representative of the Patient & Provider communities we serve. 

PocketPHolk love working here for these reasons and more; working remotely, our competitive salaries and benefits (stock options too!), four weeks of paid time off, unlimited wellness days, extended mental health coverage and beyond - it’s important to us that our PocketPHolk are taken care of in the same way we take care of our Patients & Providers.

If there are ways we can support you through the recruitment process with an accommodation, please let us know by reaching out to DEI@pocket.health. Applications are accepted via posting only.