Senior Manager, Product Marketing

As the Senior Manager of Product Marketing at Postscript, your key responsibilities include leading product positioning and messaging, developing comprehensive go-to-market strategies for product launches, and providing competitive intelligence to ensure our sales and marketing teams are well-equipped. You'll also engage in cross-functional collaboration with various teams to align product strategy with go-to-market execution and develop direct reports for team leadership.

To be a suitable candidate for the Senior Manager, Product Marketing role at Postscript, you should have at least 7 years of product marketing experience in SaaS, including 3 years in a managerial position. A focus on martech or ecommerce is highly preferred, as is the ability to collaborate effectively with Product Managers, Marketing, and Sales teams. Experience with data-driven products and customer-facing roles will further strengthen your application.

Success for the Senior Manager, Product Marketing at Postscript is defined by the ability to craft effective go-to-market strategies, successfully launch products, and drive adoption across customer segments. Additionally, aligning with sales and marketing teams through competitive intelligence, and effectively leading your team to achieve their goals will be key metrics for success in this dynamic role.

At Postscript, the company culture is built on passion and innovation. As the Senior Manager, Product Marketing, you’ll work in a high-growth startup environment where your contributions are valued. The company promotes work-life balance, remote opportunities, competitive compensation packages, and a fun atmosphere where employees are encouraged to share ideas and grow academically and professionally.

The hiring process for the Senior Manager, Product Marketing role at Postscript typically begins with an introductory call with a recruiter, followed by a discussion with the hiring manager. You'll participate in virtual onsite interviews with team members, a homework assignment to demonstrate your problem-solving skills, and a final interview assessing your alignment with the company's values. The process wraps up with reference checks and an offer if you've made a strong impression!

When answering this question, share specific examples of successful go-to-market strategies you've developed in previous roles, particularly in product marketing. Discuss the steps you took, including market research, audience targeting, and collaboration with cross-functional teams, ensuring your examples highlight measurable outcomes and your leadership contribution.

In your response, describe your systematic approach to competitive analysis. Detail how you gather data on competitors, which tools you utilize, what metrics are most important to you, and how you communicate your findings to the rest of the team to inform product positioning and go-to-market tactics.

Explain your method for developing product messaging by incorporating customer insights, testing messaging variations, and refining based on feedback. Highlight any frameworks or structures you rely on to ensure the messaging resonates with target audiences.

Share a specific instance when you led a cross-functional team, detailing the project's goals, the parties involved, and your leadership style. Emphasize how you facilitated communication, resolved conflicts, and kept the team aligned to achieve a successful outcome.

Discuss key performance indicators you prioritize, such as customer acquisition rates, product adoption metrics, campaign conversion rates, and customer feedback scores. Explain how you utilize these metrics to adjust strategies and improve future marketing efforts.

Describe your method for prioritization, focusing on tools or techniques you use to assess project impact, urgency, and resources required. Include an example of a time when you used this method to effectively manage multiple projects.

When asked, provide details of a successful product launch you directed, emphasizing the planning stages, collaborations with other teams, marketing tactics implemented, and the measurable outcomes achieved. This demonstrates your strategic thinking and execution capabilities.

Discuss the importance of constant communication, regular meetings, and collaborative tools to ensure everyone is on the same page. Provide examples of methods that have worked well for you in maintaining alignment and driving joint initiatives.

Be prepared to highlight a real challenge you encountered, the steps you took to overcome it, and what you learned from that experience, highlighting your resilience and problem-solving skills.

Your answer should demonstrate your understanding of the SMS marketing landscape and how unique factors, such as Postscript’s focus on customer-centric tools, remote work culture, and innovative solutions, contribute to its competitive advantage. This question also allows you to showcase your genuine interest in the company.