Senior Manager, Email Marketing

About Us

At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience of our clinics across North America, have allowed us to lead the charge against “we caught it too late again.” Prenuvo operates preventative screening clinics in Vancouver, Silicon Valley, Dallas, Houston, Boca Raton, Minneapolis, Los Angeles, New York City, Buffalo, Bethesda, Chicago, and Atlanta, with more clinics in North America and internationally in the next 2 years.

We are looking for a Senior Manager, Email Marketing [Customer Lifecycle] to join our growing Marketing team. By collaborating with other team members, you will be responsible for developing, executing, and optimizing our email marketing campaigns to increase patient and partner engagement, drive revenue, and support our overall marketing goals. This role requires a strategic thinker with a deep understanding of email marketing best practices, a passion for data-driven decision-making, and a creative approach to campaign development.

This role will help lead the development and execution of email strategies that align with Prenuvo’s business objectives, focusing on increasing lifetime value of our consumer, healthcare provider and enterprise sales channels. Working cross-functionally across the organization, you will partner with sales, clinical operations, product management, and the broader marketing team. This is a fully remote role. Candidates located in the US (where we have clinic locations) are welcome to apply. 

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!

What You’ll Do

• Develop and manage email marketing campaign strategy, including planning, targeting, segmentation, and deployment of email campaigns that align with our business objectives.
• Ensure accurate and up-to-date reporting on campaign effectiveness and performance to plan. Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our email programs. 
• Tracking, analyzing, reporting and optimizing programs - keeping stakeholders informed of performance wins, opportunities, and risks.
• Utilize A/B testing and performance analysis to optimize email content, subject lines, send times, and segmentation strategies for maximum effectiveness. 
• Design and manage automated email workflows, including welcome sequences, nurture campaigns, and retention strategies.
• Ensure all email marketing activities comply with relevant regulations, including GDPR, and other applicable laws.
• Content creation; work closely with the marketing and design team to translate brand and messaging guidelines and creative concepts into compelling emails that resonate with our target audience. 
• Liaise with sales and CRM administrators to ensure seamless integration of email marketing efforts with our customer data platform (CDP) and other marketing technologies.
• Manage external email partner and vendor relationships and platforms. 

What You’ll Bring

Qualifications:

• Minimum 5+ years' experience leading successful email marketing campaigns and strategies
• Strong analytic skills and experience reporting on full funnel metrics
• Experience with Iterable, Salesforce, and best in practice lifecycle marketing tools, preferred

Skills:

• Excellent communication skills and ability to distill complex concepts into easily understandable insights
• Well informed opinions on marketing, creative and customer experience best practices
• An eye for the details and ability to focus on multiple projects at once
• Experience that spans marketing, sales, and CRM management
• Strong organization and time management skills.

Nice to have:

• Ability to work independently as well as collaboratively.
• The ability to maintain a flexible approach to respond to shifting priorities and emerging opportunities
• Healthcare or related industry experience preferred

Our Values 

First: we are Pioneers

• Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding.

Second: we are Platform-Builders

• We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission.

Above all: we are Patients

• We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work.

What We Offer

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member 
• Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize 
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
• The base salary for this role ranges from $100,000 - 115,000 in local currency, depending upon experience

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to jobs@prenuvo.com.