Job details

Product Information Specialist

Keep team on track and maintain best practices pertaining to product; Support product content creation/asset campaigns and reviews; Support US marketing and management groups in the definition, production, and distribution of still and motion assets produced from engineering math data and photo shoots; Review reference materials for product correctness as subject matter experts (SME); Be the product information liaison during all stages of creative development among all MRM team members and Agency departments/partners.

Accountabilities:

Support all aspects of the business relating to digital applications

Verify/Approve product accuracy of assets (vehicles, logos, icons, etc.) as both a stand-alone image and/or in conjunction with written copy
Verify/Approve all written copy relevant to products and/or services
Assist the Digital Creative Team to develop/verify proper claim copy, secure associated substantiation for claims and develop/secure Vehicle Engineering Affidavits from Product Managers/Marketing Managers/Engineers
Update the Agency claims database with new entries

Utilize approved resources to verify assets and copy are correct – research product information in approved resources (digital and print format), digest and interpret information, effectively communicate information to team members in an understandable format (all approved resources will be provided)

Input metadata in asset database – ensure all the vehicle assets are labeled with important and appropriate vehicle/product/feature information

Support internal requests for specific asset selection and associated pricing - assist in the selection of specific vehicle assets associated with special incentives and price the vehicle shown accordingly

Assist Creative Development Team on creative concepts – attend meetings where Creative Briefs are initially shared with the team and offer any Product Information related insight that contributes to the overall creative concept

Interact with Product Specialists – Interact with the Product Specialist Teams within the Agencies of Record (AOR) on vehicles with shared platforms concerning information about changes to vehicle features, claims, capabilities, etc.

– The Product Information Specialist interacts daily with MRM Legal Department on all aspects of product information – assets, copy, claims, etc.; example: Legal may ask if image matches copy – PI must prove it
Microsoft Teams/Online Meetings and training are done virtually at this time

Requirements:

Education & Experience Requirements:

University degree (ideally in Marketing / Advertising / Business Studies) or equivalent experience

5 - 8 years of automotive advertising/marketing product information experience:

Automotive product experience

Basic automotive product knowledge
Ability to define standards and options on vehicles, vehicle builds for specific trim levels from manufacturing and engineering data and translate into Marketing copy
Ability to recognize international markets needs and requirements for product correct imagery

Strong understanding of MS Office, specifically strong working knowledge of MS Excel and PowerPoint on both Mac and PC
Familiarity with Photoshop and Illustrator
Basic understanding of computer-generated imagery (CGI)
Familiarity with the processes used to develop consumer emails, direct mail, DVPOD (Digital Variable Print On-Demand), product catalogs and brochures including layouts, photo shoots, digital media, product claims and image reviews for product correctness
Must be extremely detail oriented and highly organized
Ability to work under pressure with deadlines

Other Requirements:

Ability to work occasional longer hours
Ability to view computer screens for longer periods of time

About MRM:

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity— all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.

MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

If you require accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

a) Dedicated E-mail – MRMDetroitCareers@mrm.com

b) US Mail – 360 W. Maple Birmingham, MI 48009

c) Dedicated Phone – 248-203-8000