Product Marketing Manager - Cosmetics/Personal Care

Why You're Here:

The Product Marketing Manager will be part of a collaborative team responsible for creating assortment strategies based on analyzing sales and trend. Our job blends product, creativity, analytics, and marketing. As a Product Marketing Manager you will develop business strategies and assortment plans to maximize the development of the brand, sales and profits for respective categories. You will partner with Research and Development team to concept and recommend new products, product positioning, and market segmentation.

This is a hybrid role.

What You'll Be Doing:

• Regularly conduct market and competitive analysis to understand the market, using those insights to develop launch plans and marketing plans designed to maximize product performance and drive sales
• Responsible for tracking product launch, product improvement, and product rationalization initiatives and ensure targeted milestones are met on time
• Manage all elements of marketing plan execution, including budget tracking, promotions, the development of collateral materials, sales and training guides, video production for new product launches, and any other elements identified within their respective category of responsibility
• Coach and mentor assistant with growth and development within the organization

Product Strategy & Vision

• Expert-level understanding of Skincare, Personal Care and Beauty including market trends, competitive activity, category segmentation, consumer usage, and more
• Help define and execute the strategy, roadmap, and vision for products for respective categories
• Develop and execute go-to-market product and pricing strategies by studying data, market, competitive landscape, and category trends.
• Work with product marketing and R&D partners to identify disruptive product concepts that generate new opportunities for brand growth
• Perform market analysis, competitive shop and analyze sales trends to keep abreast of current trends. Obtain feedback from field to improve product
• Identify emerging trends and develop business strategies outlining strengths, weaknesses, new opportunities and threats. Communicate strategies to functional areas (Inventory, R&D, Marketing, Sourcing, Production, Packaging, Sales)

Product Lifecycle Management

• Provide team(s) with final assortment plans, product details, target retails, estimated IMU, importance to overall assortment , launch positioning and plan
• Manage the product lifecycle and end-of-life process from start to finish with support from cross functional partners
• Monitor sales movement and recommend retirement, innovation, repositioning, or improvement.

Collaboration & Execution

• Hold self and others accountable for work commitments and outcomes.
• Lead a feedback loop to integrate consultant and customer feedback and insights into recommendations to grow/maintain/decline, as well as future product iterations & launches.
• Attend company field events to launch and train on new product introductions.

Corporate Social Responsibility (CSR)

• Ensure that all product launches meet Arbonne’s commitments to sustainability as a B-Corp certified corporation
• Each employee is responsible for raising awareness of our commitment to Corporate Social Responsibility and should actively participate in activities and initiatives which are designed to have a positive impact on the environment and local communities.
• As an employee of a purpose driven company, you are required to establish a goal relative to social and environmental impact.

What You Need:

• Bachelor’s degree in Marketing, Communications or similar field
• 5 - 8 years marketing experience in Skincare space
• Experience in product development and product launch process
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Impeccable work ethic and an unwavering desire to drive results, achieve success, and continue to grow within the organization, with a strong sense of ownership and accountability
• Strong leadership skills and ability to confidently inspire and encourage cross-functional teams to achieve collaborative success
• Strong analytical skills, and a hunger for data
• Big-picture orientation without loss of detail
• Ability to track budgets, timelines, and sales information confidently and accurately
• Excellent written and verbal communication skills
• Excellent communication, organizational, and project management skills with ability to manage regular timeline and fast track/opportunistic developments.
• Effective cross-functional collaboration with proven ability to build long-lasting relationships internally and externally
• Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do

The salary range for this role is $110,000-$120,000 plus annual bonus.

Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. At Arbonne International it’s about each person bringing passion and skills to a dynamic and inclusive workplace!

Job Type: Full-time

Pay: $110,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Irvine, CA 92618: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Personal Care: 4 years (Preferred)
• Cosmetics: 4 years (Preferred)
• Product Marketing: 5 years (Preferred)

Work Location: Hybrid remote in Irvine, CA 92618