Job details

Product Marketing Manager

Overview:

WHO WE ARE

Xactly has helped thousands of companies and millions of sellers around the world beat their revenue targets. Using the Xactly Intelligent Revenue Platform, leaders look past the current quarter to create revenue streams for long-term growth. It is the only solution that aligns seller behavior with boardroom strategy to create a resilient, predictable and profitable business.

We deliver this 100% cloud solution by unleashing human potential. Our employees live our CARE values by focusing on customers’ success and treat every user of our products as a member of our family. Every one of us is accountable to keep our word, own our mistakes and show up with an optimistic spirit. We respect each other and value the differences that make us diverse. And we strive for excellence in everything we do - from the innovation in our products to the fun at our events.

THE OPPORTUNITY

As a Product Marketing Manager at Xactly, you will be responsible for the overall go-to-market (GTM) strategy and implementation for several key products in the portfolio. We are seeking an experienced product marketer and motivated team player who is passionate about product marketing in the hi-tech industry.

At Xactly, we believe everyone has a unique story to tell, and these small differences between us have a big impact. When bright, diverse minds come together, we’re challenged to think different ways, generate creative ideas, be more innovative, and take on new perspectives. Our customers come from different cultures and all walks of life, and we believe our teams should reflect that to build strong and lasting relationships.

RESPONSIBILITIES

GTM Strategy:
- Closely align with product management to ensure a clear understanding of product roadmap
- Develop and execute data-informed strategic GTM plans focused on driving company results including launch planning, market research, content/collateral creation, ideal customer profile identification, use case research, sales enablement, and team training
- Work with product management and marketing teams to set, monitor and achieve financial and market objectives
- Track product usage trends to inform product development, pricing/packaging, content and collateral
Messaging and Positioning:
- Leverage your deep understanding of our buyers’ needs and competitive landscape research to build a compelling narrative for our products and services
- Create compelling positioning and messaging frameworks to articulate our unique value propositions and differentiate our products in the market
- Partner with fellow marketers to bring our differentiated story to life through thought leadership, content marketing, etc.
Enablement:
- Be the subject matter expert for your products, helping to develop and deliver sales enablement resources (sales decks, product overviews, case studies, etc.)
- Collaborate with marketing teams to ensure top of funnel success (e.g., demand generation, content marketing, events, webinars, etc.)

SKILL SET / QUALIFICATIONS

5+ years of product marketing experience preferred
Bachelor's degree or equivalent experience
Excellent verbal and written communication skills with comfort level presenting at webinars, conferences and industry events
Attention to detail and the ability to grasp and translate technical capabilities into concise buyer-facing language
Strong knowledge of positioning and messaging for hi-tech, SaaS and cloud topics
Demonstrated ability to create and execute GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social, emails, etc.
Critical thinking skills and inquisitive mindset for business and market analysis
Proven success working cross-functionally with sales, marketing, product and customer success teams to support company-wide alignment and ensure flawless execution
Experience with other types of marketing (content, field, demand gen, partner) or B2B sales is a plus
Self-motivated and able to set own direction

WITHIN ONE MONTH, YOU’LL

Attend onboarding and get up to speed on who we are, what we do and how we do it
Familiarize yourself with our comprehensive company tech stack
Build relationships with internal business partners including product management, strategy, marketing and sales

WITHIN THREE MONTHS, YOU’LL

Have a strong understanding of our Intelligent Revenue Platform and the business challenges Xactly solves
Understand the customer's point of view and begin to position our solutions in a way that resonates with their needs
Begin to develop strategies to drive product positioning, product launches and GTM enablement for the products you manage

WITHIN SIX MONTHS, YOU’LL

Begin to implement the strategies that you have been developing over the past six months for the products you manage
Be seen as a well-versed, trusted business-advisor, making a significant positive impact company-wide
Begin to connect products/solutions to big picture themes, and deliver creative ideas to amplify the unique value and position of products

WITHIN TWELVE MONTHS, YOU’LL

Become a thought leader in the industry with customers, prospects and other influential stakeholders
Identify further personal education opportunities to increase your business and instructional acumen

BENEFITS AND PERKS

Comprehensive insurance coverage (including pet insurance!)
Flexible time off and sick days
Short-term disability, long-term disability, maternity and parental leave
Gym/fitness reimbursement and tuition reimbursement
Flexible savings account and health savings account
Paid holidays and up to 3 days paid community and volunteer leave
Life and AD&D insurance.
401(k) Retirement Savings Plan
Access to wellness program (Grokker, EAP, quarterly wellness webinars)
Employee discount program
Additional voluntary benefits such as pet insurance, critical illness, accident insurance, hospital indemnity, and legal plan

The compensation range is specific to the posted job location and role and takes into account the wide range of factors considered in making compensation decisions but not limited to skill sets, experience, training, licensure, certifications, performance, and market and peer comparisons. Salary ranges allow for growth opportunities as the employee develops new skills and/or hones current skills. A reasonable range estimate is $99,000 to $125,000 and applicable bonus.

Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.

Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. This means we believe in celebrating diversity and creating an inclusive workplace environment, where everyone feels valued, heard, and has a sense of belonging. By doing this, everyone in the Xactly family has the power to make a difference and unleash their full potential.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

#Remote

#LI-RJ1

By Xactly Corp.

Xactly’s mission is to unleash human potential to maximize company performance. We believe in the power of incentives to help companies, their employees and their partners to build stronger relationships and achieve more.

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INDUSTRY

Software Development

TEAM SIZE

501-1000

LOCATION

Hybrid, based in Los Gatos, CA

DATE POSTED

July 25, 2023