Job details

Product Marketing Manager

Job Title: Product Marketing Manager

Reporting To : Head of Product Marketing

Member of : Marketing Group

About Us:

Platform9: A Better Way to Go Cloud Native
Cloud native is a strategic priority for technology leaders at nearly every company around the world. Going to cloud native is a complex, challenging, but necessary process for businesses and organisations, regardless of size or industry.

As cloud native grows and matures, many enterprises are looking to leverage powerhouse technologies like Kubernetes to accelerate their adoption, but they are faced with a limited set of options. Public cloud Kubernetes is expensive and locks you into their infrastructure and platform services. DIY Kubernetes gives you more infrastructure flexibility and control, but it is challenging and requires operation skills you don’t have. Platform9 is the third option for your cloud-native future.

Platform9 is the only container management and orchestration solution that supports the complete lifecycle of the cloud-native journey on infrastructure anywhere. We combine the flexibility of DIY Kubernetes, with the simplicity of public cloud Kubernetes. Platform9 is a better way to go cloud native, paving the way for an open distributed cloud future.

Innovative enterprises like Juniper, Kingfisher Plc, Mavenir, Redfin, Rackspace and Cloudera achieve 4x faster time-to-market, up to 90% reduction in operational costs, and 99.99% uptime. Platform9 is an inclusive, globally distributed company backed by leading investors.

All this means that the future for Platform9, for our customers, and for our team is about as bright and exciting as it gets. It’s the best time to join our highly collaborative, friendly, and rich learning environment. We have a high energy start-up culture. We value customer obsession, innovation, openness, bias towards action, and speed. And we are looking to add a seasoned product marketing manager to our tight-knit and energetic marketing team

Position Summary:
As the senior product marketing manager, you’ll be responsible for defining and executing differentiated product positioning and messaging that highlights both business and technical benefits. A critical requirement for success for the role will be to develop a deep understanding of our diverse target customers, their challenges, and how Platform9 can solve those challenges for them in new and differentiated ways.

To achieve these objectives, you’ll work closely with our visionary product management leadership and our talented go-to-market teams to launch new offerings and associated messaging and key value propositions in our target markets.

Roles and Responsibilities:

Customer Insights– Work with the marketing team on broad customer segmentation and persona development efforts. Conduct in-person interviews with customers and audience representatives, execute surveys, and delve into analyst feedback to guide product messaging and growth strategies.Then develop briefs for product, sales, and marketing on what our marketing is thinking and feeling.
Messaging and Positioning Development- Deliver clearly differentiated, customer-backed positioning and messaging across multiple product lines that reflects the product’s strengths as they relate to persona challenges and needs. Regularly review and analyse existing messaging and positioning against shifting market needs and customer drivers.
Mid / Bottom of Funnel Content Development-You will be responsible for supporting product-centric content to be created across all channels (e.g., web, webinars, events, campaigns, etc.).
Go to Market Guidance Execution- Translate messaging/positioning and packaging strategies into briefs guiding marketing campaign development and sales outreach. Develop key inputs on the customer target and product value proposition to launch new use cases.
Sales enablement – Collaborate with the sales team in driving the creation of necessary collateral, training, and tools to drive growth and efficiency within Platform9 channels.
Product Launches- Work with product and marketing teams to promote and support new launches and ensure products are positioned effectively in the market.
Competitive analysis- Review and analyse competitors in our space, their products, and their messaging. Keep an eye on signals for changes in the market, and provide briefs to sales and marketing highlighting how competitors are talking about themselves and how we should respond, based on our positioning.

Preferred Qualifications:

10+ years of software product marketing experience working on both higher-level business value content as well as practitioner-level messaging and assets.
At least 5 years of experience in a technical or field-facing role related to cloud platform, DevOps, SREs, architects, and developers. Infrastructure, IT operations or networking are also valuable.
CRITICAL: Technical subject matter expertise in Kubernetes and cloud native infrastructure, with a strong understanding of the software development lifecycle, cloud, and DevOps approaches. Prior role in product management or engineering would be highly desirable.
Experience with enterprise open source / cloud native software offerings and experience bringing them to market.
Experience with developing and marketing solutions / use cases as well as broader platform messaging.
Familiarity with relevant frameworks to drive product marketing content and company messaging.
Deep customer focus and understanding.
Strong ability to analyse an idea and develop a plan to execute, as well as collaborate with peers to make those ideas a reality.
Excellent ability to translate deep technical features into business benefits and value propositions, including ROI calculations and financial outcomes for our customers.
Excellent communication skills including developing assets of various lengths and technical depth, as well as the ability to present on webinars and in other customer-facing situations.

Benefits and Perks:

Employees today are looking for companies that truly care and recognise their whole person. Platform9’s benefits and perks have been carefully designed to ensure that we take care of an employee's emotions and physical well being. Many of our benefits extend to families, who form a significant part of our well-being at work

Please note, benefits change by country.