Product Marketing Manager

Management Consulting has been the foundation of Point B’s employee-owned company for 25+ years. Our collaborative, forward looking leadership approach ensures our customers are on the right path to success.

Point B is a consulting company dedicated to helping organizations with critical initiatives in the areas of customer engagement, growth investments, workforce experience and operations excellence. Our diverse set of experts spans 13 U.S. locations, with international reach via our partnership with Nextcontinent. We’ve helped global organizations of all stages and sizes achieve sustainable success by focusing on the humans at the center of change.

Point B has been consistently recognized as one of the best places to work by Fortune® magazine, The Wall Street Journal, Consulting® magazine, Vault.com® and many others.

Firmwide Operations at Point B delivers internal and external results through leadership, process, people, and technology while supporting employees in delivering their best for our customers.

Our operations team includes roles focused on People & Culture, Executive Talent, Risk & Legal, Finance, Travel & Events, Communications & Change Management, IT & Facilities. Working across these disciplines we create the foundation from which Point Bers discover and grow their careers.

This role will own the full-spectrum of product marketing responsibilities for prioritized products including go-to-market and post-launch marketing strategies, product naming, positioning, messaging, and more from initial conception to product launch to driving ongoing customer awareness and engagement. Successful candidates will have deep experience with go-to-market planning, product positioning, and launching multi-channel marketing campaigns rooted in strategy, optimized-targeting, and measurable goals. They will possess strong organizational and prioritization skills and must be comfortable operating in a highly dynamic, autonomous environment that rewards those who take calculated risks and push boundaries. This role is fully remote and can be based in anywhere in the United States.

Drive the product positioning, messaging, and go-to-market plan for enterprise and industry-specific Technology Products using an innovative and bold mindset

Create technology product naming and branding

Generate personas for technology buyers

Monitor competitors and identifies opportunities for differentiation in our offerings, messaging and marketing

Develop marketing plans and secures related budget to meet shared Industry and/or Technology Products financial goals

Drive the creation of compelling short-form and long-term content and campaigns that support the product value proposition

Create marketing calendar and executes product and partner campaigns, including co-promotion using partner lists

Create partner marketing program in support of industry and enterprise partnerships

Co-brand and establish value propositions and messaging for qualified cross-Industry and Industry-specific partnerships

Manage M&A public relations workstreams including press releases and website updates/integrations for acquisitions and/or new Point B Holding companies

Develop case studies and product demos to showcase product value

Execute inquiries and briefings with the analyst community

Work with product owners and other subject matter experts to identify trends and creates related insights

Liaise with the Solutions and Product teams/SMEs to bring prioritized solutions and products to market

Develop compelling and effective customer-first content focused on primary business needs and challenges

Collaborate with design to develop compelling and effective visual assets to engage audiences

Run campaigns, including project management, budget management, and collaborative execution across PR, paid and organic social media, website, email, ads, events and more

Analyze and reports results against marketing and sales KPIs

Support team efforts and builds authentic relationships with individuals in work groups and teams

Consistently demonstrate and live Point B cultural tenets and values

Participate in firm culture activities to connect regularly with other Point B’ers (e.g., Growth, Geo Meetings)

An environment that encourages you to identify new opportunities and the support to make it happen

The opportunity to build and be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their work

B.A. or B.S. degree

10+ years of experience

Product marketing experience preferred

Experience using contact management tools and social media tools

Experience with common office productivity tools, such as Microsoft Office, PowerPoint, and Excel

Experience with Adobe products, such as Photoshop, Illustrator, and Dreamweaver a plus

This is a contract-to-hire opportunity. The estimated hourly range for this role is $45-$55/hour USD. This salary range is provided as required by local and state law as applicable. Individual salaries vary on a number of factors including but not limited to geography, skills, education, experience and unique qualifications where applicable.

Innate problem solvers who want to grow in a flexible, collaborative culture

Engaging leaders who make a positive impact on their firm, clients, and communities

Versatile people who thrive on variety and challenge

Successful in ambiguous environments

Desire to and ability to learn

Passion for Point B’s Mission, Vision, Values & Culture

Gets it done brand and attitude

Ability to work from home

Ability to work non-standard work hours as necessary

Ability to travel occasionally for team meetings

Any Point B Office Location

#LI-PB

When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us with feedback if we think there could be a fit and what next steps look like.

Our Founding Purpose and Values of our firm. Be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their clients

Employee Ownership – Giving you a voice in directing your career and building our firm

Benefits – Our comprehensive package includes competitive base pay and an annual bonus, complete health benefits including an option for 100% employer paid premium for medical, vision and dental coverage for employees, ownership shares through our ESOP, self-directed time off and more

Work-Life Balance – A unique culture that recognizes the importance of flexibility and collaboration. Our local and national model empowers you to choose the life you want

Award winning – We are proud to be named a Best Workplace in the US by Fortune magazine, Best Workplaces for Millennials, and Best Workplaces for Women. Hear more about why people love working at Point B on GlassDoor

We are an equal opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status or disability. You can read more about our commitment to diversity on our Careers Website.

Point B is committed to providing equal opportunities for persons with disabilities or religious observances, which includes providing reasonable accommodation for in any individuals with disabilities or for religious purposes. Applicants with disabilities may contact our Accommodations team at applicantaccommodations@pointb.com or 206-517-5000 to request and arrange for accommodations through the application and/or recruiting process. If you need assistance to accommodate a disability or religious observance, you may request an accommodation at any time. Please note: This mailbox is only for accommodation requests or questions. Please use the Contact Us form for any recruiting inquires.

Legal Information for Job Seekers can be accessed on our Careers Website.