Job details

Product Marketing Manager

As the industry pioneer behind Content Performance Marketing, BrightEdge has thoroughly redefined the concept of search engine optimization (SEO) by developing an award-winning platform that precisely measures and optimizes marketing content across online channels. Our cloud-based platform is powered by big data analysis that allows our customers to plan, optimize, and measure campaigns based on real-time content performance. BrightEdge has emerged as the leading international provider of cloud-based SEO Enterprise solutions due to its dynamic and results oriented entrepreneurial culture.

We are looking for an energetic Product Marketing Manager (PMM) who loves to compete in SaaS B2B and get their products widely and enthusiastically adopted. Reporting to the CTO, the PMM will develop messaging and collateral, conduct customer and competitor analysis, and run internal enablement programs to accelerate new logo acquisition and customer upsells. We are looking for a strong performer with entrepreneurial mindset, deep familiarity with MarTech solutions and use cases, and proven experience in engaging technical, business, and executive B2B audiences. Location open to Foster City, New York, or Chicago.

Core Responsibilities

Own knowledge transfer from Product Management to Marketing, Sales, and Customer Success regarding new and updated products and features
Lead the planning and execution of monthly webinars, including topic selection, content creation, and speaker coordination.
Analyze webinar and product release meeting data to inform future product marketing strategies.
Manage the BrightEdge LinkedIn group, including member requests, content posting, and engagement.
Own the development and execution of product launch plans, including coordinating cross-functional teams, creating launch materials, and conducting post-launch analysis.
Own the development of customer case studies and success stories.
Collaborate with the sales team to develop sales enablement materials, such as pitch decks and battlecards.
Work closely with the marketing team to ensure consistent messaging across all channels, including website copy, email campaigns, and social media.
Develop and maintain relationships with industry analysts, such as Gartner, and coordinate analyst briefings and reviews.
Coordinate user group meetings and events, including agenda planning, speaker selection, and logistics.
Develop the theme and product release messaging for the annual customer event, SHARE.
Manage and develop Help Center content, including knowledge base articles, feature guides, release notes, and getting started guides.

What It Takes To Be Successful

3-5 years of experience in product marketing or combination of outbound product management, sales engineering and/ or sales specialist experience
Demonstrated success in taking SaaS B2B products to market that drove measurable LTV, renewals, and revenue growth
Strong familiarity with MarTech solutions; SEO experience is a plus
College degree required, MBA helpful, real world experience essential
Startup experience preferred
Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously.
Ability to work effectively with cross-functional teams, including product management, sales, and customer success.
Strong analytical skills with the ability to analyze data and draw insights to inform product marketing strategies.
Highly reliable, self-motivated and driven
Exceptional written communication skills (writing samples required)
Commitment to excellence: quickly deliver fully-baked assets that meet their original intent
Driving change: consistently driving positive change that fuels our growth
Subject matter expertise: demonstrating strong skills, knowledge, and understanding of products, customers, and competitors.
Comfortable with public speaking and presenting to large groups.
Demonstrated ability to work in a fast-paced, deadline-driven environment.

Benefits and Perks

One week certification and training program
PTO
Medical PPO or HMO, Dental, and Vision Insurance
401K and Financial Planning
Great vacation policy
Transportation reimbursement for qualifying employees
Team networking and social events
Access to annual BrightEdge lead content marketing conference

$100,000 - $120,000 a year

About BrightEdge

BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue.

The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO.

By Brightedge Technologies

BrightEdge transforms online content into tangible business results, such as traffic, revenue and engagement. BrightEdge's award-winning S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide...

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INDUSTRY

Computer Hardware Development

TEAM SIZE

201-500

LOCATION

Hybrid, based in Foster City, CA

DATE POSTED

July 24, 2023