Job details

Product Marketing Specialist

Job Description:

Reporting to the Marketing Director, this position creates and leads the promotion of health insurance products and services for assigned product lines. It creates and executes upon an annual marketing plan and strategy to retain, increase, and engage members with a focus on personalized marketing experiences. This position leads complex work that significantly impacts the achievement of company growth and retention goals in alignment with strategic priorities. It partners with internal business owners to coordinate and assist in the implementation of annual marketing campaigns within appropriate promotional budgets and coordinates marketing efforts related to the promotion of products and services to ensure successful campaign implementation and outcomes.

This position coordinates and implements the development of marketing and sales tools that generate leads and effectively promote, educate, and engage audiences. It works closely with graphic designers, copywriters, and the web team to oversee the creation of creative briefs, presentations, direct mail campaigns, web content, and digital campaigns, including email, marketing brochures, and other member communications. Ensures the final products convey the desired message and outcome through appropriate design, content, and medium. Additionally, the Product Marketing Specialist ensures marketing materials meet regulatory, compliance, branding, and legal requirements. The individual in this role will attend product staff and project meetings and have the ability to recognize marketing and communication opportunities and develop strategies to meet objectives

This role will provide support for the CO expansion for Medicare and Individual plans marketing and will support two directors for our CO operations.

Job Essentials

Marketing Plan and Communication Strategy: Working with the business owner(s), leads the efforts to develop an annual marketing plan/s and communication strategy to support goals and approved initiatives. Identifies and utilizes marketing/communication strategies for current customers, prospective customers as well as internal and external sales representatives, agents/agencies, etc.

Materials Creation: Develops marketing and sales materials to support pre-enrollment, enrollment, and onboarding activities, including direct mail, letters, web content, guides, presentations, etc.

Research Strategy: Works with the Consumer Insights/Market Intelligence team to understand opportunities for capturing feedback that will inform the annual marketing plan, marketing promotion, and member communication efforts. Looks specifically for input that may impact the annual marketing plan for assigned product lines. May be asked to lead research efforts that support related marketing initiatives.

Marketing and Resource Oversight: Utilizes resources from multiple Marketing teams, including Creative Services, Public Relations, and Customer Experience to oversee the development and successful launch of prioritized and budgeted client marketing initiatives. Ensures Marketing resources are prioritized accordingly.

Project Management: Uses project tracking software to create project plans for prioritized initiatives to ensure Marketing resources are appropriately allocated to meet deadlines and budgets. Provides status reports and dashboards to leaders and business owners. Manages projects that utilize other teams and may lead cross functional teams in successful completion of projects.

Budget Oversight: Works with the Individual and Small Employer Marketing Director and business owners to support annual budget plan/s and manage to approved budgets each year. Reconciles invoices to ensure they match the bid and are submitted for payment in a timely manner. Identifies and recommends cost reduction ideas. Works with the marketing production coordinator and ensures production bids are appropriate and align with project budget goals.

Management: May mentor other caregivers or interns as appropriate. May also manage vendors and associated projects and budgets, as assigned.

Minimum Qualifications

Demonstrated experience in product marketing, account management, ad agency, or retail promotion, health insurance or healthcare communications or promotion, or communications.
Demonstrated experience managing projects with high complexity .
Demonstrated excellence in written and verbal communication skills.
Demonstrated experience in health insurance or healthcare communications or promotion.
Demonstrated excellence in project management and problem resolution.
Demonstrated advanced experience working with word processing and other office software, desktop publishing programs, and multi-media presentation tools.
Experience with digital marketing writing, design, or placement.
Demonstrated ability to work autonomously.
Experience with budget management in a business setting.

Preferred Qualifications

Bachelor's degree in communications, English, marketing, public relations, or business obtained through and accredited institution or equivalent relevant work experience. Degree will be verified.
Strong marketing skills, preferably in CO markets.
Previous experience in product marketing and acquisition.
Six years of experience in product marketing, account management, ad agency, or retail promotion, health insurance or healthcare communications or promotion, or communications.
Four years of experience in managing product marketing and communications projects.
Experience in managing marketing, communications, or public relations projects. Demonstrated ability to understand health insurance products and services.
Demonstrated excellence in project management and leadership skills.
Project leadership skills, interpersonal and relationship-building skills, and problem-resolution skills.

#SelectHealth

Physical Requirements:

Location:

SelectHealth - Murray

Work City:

Murray

Work State:

Utah

Scheduled Weekly Hours:

The hourly range for this position is listed below. Actual hourly rate dependent upon experience.

$31.97 - $50.34

We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.

Learn more about our comprehensive benefits packages for our Idaho, Nevada, and Utah based caregivers , and for our Colorado, Montana, and Kansas based caregivers our commitment to diversity, equity, and inclusion .

Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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