(Fluent Ukrainian or English) Product Marketing Manager

As a Product Marketing Manager at our Ukrainian software company, your primary responsibilities will include enhancing revenue through optimized SEO, email marketing, and direct channels, developing engaging campaigns tailored to boost sales, conducting A/B tests to improve conversion rates, and mentoring a small team to ensure effective execution of marketing strategies.

To qualify for the Product Marketing Manager position at our Ukrainian software company, candidates need at least 3 years of B2C marketing experience, proficiency in both written and spoken Ukrainian or English (C1-C2), strong knowledge in SEO and conversion rate optimization, and demonstrated ability in managing small teams. Familiarity with analytics tools like Google Analytics and SEMrush is also essential.

A Product Marketing Manager can improve customer engagement at our Ukrainian software company by developing tailored marketing campaigns that resonate with our audience, employing data-driven strategies derived from customer feedback, and utilizing A/B testing to refine messaging. Additionally, exploring innovative partnerships and content formats can significantly enhance engagement.

Essential tools for a Product Marketing Manager at our Ukrainian software company include Google Analytics for monitoring website performance, SEMrush for SEO insights, and various email marketing platforms to track engagement rates. Familiarity with A/B testing software is also advantageous for optimizing campaign performance.

The company culture for a Product Marketing Manager at our Ukrainian software company is warm and collaborative, characterized by a cozy startup environment with a focus on teamwork, creativity, and support. We emphasize a great management approach with minimal bureaucracy, allowing talented individuals to thrive and contribute meaningfully.

To increase conversion rates as a Product Marketing Manager, I would employ A/B testing to identify the most effective messaging, streamline the user journey on landing pages, segment the email audience for targeted campaigns, and utilize customer feedback to refine our offerings.

In a previous role, I spearheaded a campaign utilizing personalized email marketing that led to a 25% increase in open rates. By analyzing customer data and tailoring messages to their preferences, I was able to significantly enhance engagement and drive sales.

I prioritize tasks based on project deadlines, the potential impact on revenue, and alignment with overall marketing goals. Regular team check-ins help in assessing progress and reallocating resources efficiently as needed.

I have extensive experience using Google Analytics to track key performance indicators, analyze traffic sources, and understand user behavior. SEMrush has been invaluable for optimizing SEO strategies and conducting competitive analyses.

To develop a tailored campaign for a product, I start by understanding the target audience and their specific needs, analyzing competitor offerings, and setting clear objectives. I then craft messaging that resonates, select appropriate channels for distribution, and establish metrics for measuring success.

My approach to A/B testing involves defining clear hypotheses, isolating variables to test, and analyzing results to make data-driven decisions. For example, I might test different headlines to see which yields a higher click-through rate and implement the most successful variant.

A successful customer retention strategy hinges on understanding customer needs and providing ongoing value. This includes regular engagement through personalized communication, addressing customer feedback effectively, and continually enhancing the product experience.

In a previous role, we faced declining email engagement rates. I initiated a thorough analysis of our campaigns, segmented the audience more effectively, and revamped our messaging strategy, resulting in a 30% increase in engagement within three months.

Collaboration with product and support teams involves open communication channels where marketing insights can be shared and product development requests can be communicated. I ensure regular meetings and updates to align messaging and provide a consistent customer experience.

I believe mentorship is about empowering team members to grow and take ownership of their projects. I focus on providing guidance, sharing knowledge, and creating an environment where everyone feels supported and inspired to contribute their best work.