Digital Marketing Analyst

Our client is a forward-thinking media platform that drives conversations inspiring change and empowering innovation. They are looking for a detail-oriented and communicative Digital Marketing Analyst to measure, analyze, and optimize the performance of digital marketing campaigns across various platforms. The ideal candidate is highly analytical with a passion for tracking metrics. While content optimization is a plus, if you're a strong marketing analyst and eager to learn, this role is for you.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Campaign Performance Tracking: Measure the performance of digital campaigns (impressions, clicks, email campaign performance, etc.) using HubSpot and Mailchimp, ensuring effective data tracking and analysis.

• UTM Tag Tracking: Monitor and analyze UTM tags on the website to track traffic sources and campaign success.

• Campaign Monitoring: Track and report on campaign performance, measuring engagement metrics and identifying areas for improvement.

• Performance Dashboards: Maintain and update performance dashboards, providing actionable insights.

• Cross-Functional Collaboration: Work with marketing, design, and content teams to align marketing initiatives with company goals.

Secondary Responsibilities (Preferred, but not essential):

• Content Support: Assist with digital campaign execution, oversee posting schedules, and optimize content using AI tools, while adhering to brand guidelines.

• Brand Consistency: Collaborate with the design team to ensure all digital assets align with the brand voice and design standards.

• Asset Organization: Manage and organize raw content and digital assets for future campaigns.

What Success Looks Like:

• Accurate Campaign Tracking: Track and analyze campaign metrics, including email performance and UTM tags, providing actionable insights for improvement.

• Well-Maintained Dashboards: Keep dashboards updated with clear insights into campaign success and engagement.

• Optimized Content: Support campaigns by ensuring content is optimized with AI tools and follows brand guidelines.

• Organized Digital Assets: Ensure digital assets are well-organized for easy access and use across marketing initiatives.

• Brand Consistency: Maintain a cohesive and consistent brand voice across all digital marketing campaigns.

Qualifications:

• Experience: 2+ years in digital marketing, with a focus on analytics and performance tracking. Experience with HubSpot and Mailchimp is required.

• Analytical Skills: Strong ability to analyze campaign metrics and performance data, including UTM tracking.

• Communication Skills: Excellent verbal and written communication abilities, with experience working cross-functionally.

• Detail-Oriented: Highly organized, with strong attention to detail in managing data and digital assets.

• Tech-Savvy: Familiar with performance monitoring tools and dashboards, with the ability to extract actionable insights.

• AI Tools Knowledge (Nice to have): Experience with AI tools for content optimization and automation is a plus.

• Brand Management (Nice to have): Ability to ensure brand consistency across all digital marketing assets is a plus.

Opportunity:
If you are an analytical and detail-oriented Digital Marketing Analyst with a passion for tracking metrics, optimizing campaigns, and supporting content initiatives, we encourage you to apply. Join our client’s innovative team and contribute to impactful, data-driven marketing efforts.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets