E-mail Marketing Specialist - job 2 of 2

A leading retailer in the hydroponics industry, providing a wide range of horticultural products and solutions, is looking for an Email Marketing Specialist to manage and optimize both B2B and B2C email marketing efforts. With over 30 retail locations, 5 private label brands, and a strong e-commerce presence, the company is committed to expanding its reach and driving growth within the hydroponics and gardening sectors.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Job Purpose:
We are seeking a motivated and experienced Email Marketing Specialist to manage and optimize both B2B and B2C email marketing efforts. This role requires a data-driven strategist with expertise in HubSpot, capable of executing end-to-end email campaigns that drive conversions, improve customer engagement, and enhance the overall customer experience. This individual will manage the full email lifecycle, from strategy development to execution and optimization.

Key Responsibilities:
Email Strategy & Planning:

• Develop and execute email strategies for both B2B and B2C audiences, aligning with overall marketing objectives.

• Create and manage an email calendar, ensuring timely and relevant communication.

• Segment audiences and personalize content to drive engagement and conversions.

• Stay updated with email marketing best practices and industry trends.

HubSpot Management & Execution:

• Leverage HubSpot’s email marketing tools to build, design, and deploy email campaigns, including newsletters, promotional emails, and transactional emails.

• Manage and optimize email lists, maintaining data hygiene within HubSpot.

• Develop and manage email templates to ensure brand consistency and mobile responsiveness.

• Implement and manage email automation workflows for lead nurturing, customer onboarding, and retention.

Campaign Performance & Analysis:

• Monitor and analyze email campaign performance using HubSpot reporting and analytics tools.

• Track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.

• Provide actionable insights and recommendations to optimize campaign performance.

• Conduct A/B testing to improve email effectiveness.

SMS Marketing Responsibilities:

• Develop and implement SMS marketing strategies for both B2B and B2C audiences.

• Utilize HubSpot’s SMS tools to create, build, and deploy SMS campaigns.

• Manage and optimize SMS lists, ensuring data hygiene within HubSpot.

Collaboration & Communication:

• Collaborate with marketing, sales, and product teams to ensure consistency in messaging.

• Report on email campaign performance, providing insights to stakeholders.

• Work with designers and content creators to develop compelling email content.

Database Growth:

• Create and execute strategies for growing the email database through forms, lead magnets, social media, and events.

• Optimize lead capture forms and landing pages for maximum conversion rates.

• Track database growth and identify improvement opportunities.

Compliance:

• Ensure all email campaigns comply with relevant regulations (e.g., GDPR, ADA Compliance).

Requirements:

• Minimum of 2+ years of experience in email marketing with strong proficiency in HubSpot.

• Proven expertise in HubSpot’s email marketing tools, workflows, and reporting functionalities.

• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.

• Experience with A/B testing and analyzing data to optimize campaign performance.

• Excellent written and verbal communication skills.

• Strong organizational skills with the ability to manage multiple projects.

• B2B and B2C email marketing experience.

• Demonstrated ability to improve email performance metrics.

• Proficiency with Microsoft Office Suite, HubSpot, and Asana (or similar project management tools).

Preferred Qualifications:

• HubSpot Email Marketing Certification.

• Bachelor’s degree in Marketing, Communications, or a related field.

• Experience with HTML and CSS for email design.

• Familiarity with other marketing automation platforms.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets