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Growth Marketing Specialist - job 2 of 7

Our client, a purpose-driven brand, is seeking a Growth Marketing Specialist to drive top-of-funnel brand positioning, lead generation, and customer acquisition strategies. This role requires expertise in marketing automation, search, social, and content marketing, with a focus on performance-driven outcomes. If you have a strategic mindset and thrive in optimizing campaigns for growth, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

  • Brand Positioning & Awareness: Understand the brand's vision and contribute to its positioning through top-of-funnel strategies.

  • Lead Generation & Customer Acquisition: Develop and implement strategies to drive demand generation, customer acquisition, and retention.

  • Marketing Automation: Leverage HubSpot to automate marketing processes, track performance, and optimize campaigns.

  • Trend & Insights Analysis: Stay up to date with industry trends, platform changes, and insights to enhance campaign effectiveness.

  • Performance Marketing: Execute and measure campaigns across search, social, and content marketing with a strong focus on performance metrics.

  • Content Distribution Strategy: Ensure content is effectively distributed across all necessary channels to maximize reach and engagement.

  • AI-Driven Optimization: Utilize AI tools to enhance marketing processes, improve targeting, and optimize performance.

What Success Looks Like

  • Effective Lead Generation: A steady flow of qualified leads and optimized customer acquisition strategies.

  • Seamless Automation: Well-integrated HubSpot workflows that improve efficiency and lead tracking.

  • Data-Driven Decision Making: Regular analysis of marketing performance leading to continuous campaign improvement.

  • Increased Brand Visibility: Successful execution of growth marketing strategies that expand reach and engagement.

Qualifications

Experience

  • 3+ years experience in growth marketing, lead generation, and performance-driven campaigns.

  • Strong background in HubSpot for marketing automation and CRM integration.

Skills

  • Deep knowledge of search, social, and content marketing with a strong focus on performance optimization.

  • Proficiency in AI tools to enhance marketing efficiency.

  • Excellent written and verbal English communication skills.

  • Strong analytical mindset with the ability to track, measure, and optimize campaign performance.

Preferred Skills

  • Experience with paid ad campaigns is highly advantageous.

Traits

  • Self-motivated and results-driven with a passion for scaling brand growth.

  • Organized and capable of managing multiple campaigns simultaneously.

  • Adaptable and forward-thinking, eager to implement new marketing technologies and trends.

Opportunity

This is an exciting opportunity to play a pivotal role in scaling a purpose-driven brand through strategic growth marketing. As a Growth Marketing Specialist, you will drive lead generation, optimize marketing automation, and help shape the future of the company’s marketing strategy. If you thrive in a fast-paced environment and are passionate about growth marketing, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Growth Marketing Specialist, ProjectGrowth

Are you ready to elevate your marketing career with a purpose-driven brand in Cape Town? Our client is on the lookout for a talented Growth Marketing Specialist who thrives on driving top-of-funnel brand positioning and implementing innovative lead generation strategies. In this fully remote position, you'll have the chance to work from the comfort of your home while contributing significantly to the company’s growth. If you have at least three years of experience in performance-driven campaigns and are well-versed in marketing automation tools, particularly HubSpot, you might be the perfect fit! Your role will primarily focus on crafting effective customer acquisition strategies, optimizing performance across various channels like search and social media, and leveraging AI tools for deeper insights and automation. You’ll be integral in analyzing trends and ensuring that campaigns effectively maximize reach and engagement. The success you bring will translate into a steady flow of qualified leads and increased brand visibility—all while working in a collaborative, fast-paced environment. So, if you're organized, results-driven, and passionate about scaling brand growth, we encourage you to apply to become a key player as a Growth Marketing Specialist in this vibrant company!

Frequently Asked Questions (FAQs) for Growth Marketing Specialist Role at ProjectGrowth
What are the key responsibilities of a Growth Marketing Specialist at this company?

As a Growth Marketing Specialist, your main responsibilities include brand positioning and awareness, lead generation, customer acquisition, marketing automation using HubSpot, trend analysis, performance marketing, and ensuring effective content distribution. You'll be expected to utilize AI-driven optimization to enhance marketing efforts and achieve performance-driven outcomes.

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What qualifications are needed to apply for the Growth Marketing Specialist position?

To qualify for the Growth Marketing Specialist role, candidates should have at least 3 years of experience in growth marketing and performance-driven campaigns. A strong proficiency in HubSpot for marketing automation is essential, alongside a robust understanding of various marketing channels including search, social, and content marketing.

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How does this company define success for the Growth Marketing Specialist role?

Success for the Growth Marketing Specialist at this company is defined by effective lead generation, seamless marketing automation, data-driven decision-making through regular campaign analysis, and increased brand visibility as a result of successful growth marketing strategies.

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What skills are essential for a Growth Marketing Specialist at this firm?

Essential skills for the Growth Marketing Specialist include deep knowledge of search, social, and content marketing, as well as a strong focus on performance optimization. Proficiency in AI tools and excellent communication skills in English are also key to excel in this role.

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What can candidates expect from the application process for the Growth Marketing Specialist position?

Candidates can expect a straightforward application process where they will need to fill out an application form and record a video showcasing their skill sets. This allows the company to get a sense of your personality and expertise right from the start.

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Common Interview Questions for Growth Marketing Specialist
Can you describe your experience with HubSpot and how it relates to growth marketing?

When answering this question, emphasize your familiarity with HubSpot's marketing automation features, including managing campaigns, tracking leads, and analyzing performance data. Provide specific examples of how you've leveraged these tools to enhance marketing strategies.

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What strategies would you use to optimize lead generation?

In your response, detail methods such as content marketing, targeted social media ads, and referral programs. Highlight the importance of using metrics to measure success and adapt strategies based on data insights.

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How do you stay updated with industry trends in digital marketing?

Discuss various resources you use to keep current, such as industry blogs, webinars, and online courses. Mention specific examples of how staying informed has directly impacted your marketing strategies in the past.

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What do you consider the most important metric when assessing the performance of a marketing campaign?

Focus on the relevance of key performance indicators (KPIs) such as conversion rates, customer acquisition cost, or return on investment (ROI). Explain why these metrics matter for evaluating success and optimizing future efforts.

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Describe a successful marketing campaign you've executed. What made it successful?

Share a detailed account of a specific campaign, outlining your objectives, the strategies employed, and the results achieved. Highlight what made it successful, such as engagement levels or increased lead generation.

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How would you approach creating a content distribution strategy?

Talk about the importance of identifying target audiences and selecting the right platforms for content distribution. Provide insights into methods for maximizing reach and engagement, like using SEO tactics and social media strategies.

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What experience do you have with performance marketing?

Plan to outline your direct experiences with campaigns that focused on measurable outcomes. Include specific platforms you've used and how you've adjusted tactics based on performance data.

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How do you incorporate AI into your marketing practices?

Discuss your experience with AI tools that assist in market analysis, audience segmentation, and automation processes. Emphasize how AI can lead to better targeting and enhanced campaign performance.

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How do you prioritize multiple campaigns at once?

Explain your organizational strategies, such as creating timelines, utilizing project management tools, and setting clear goals. Share how prioritizing effectively has led to successful outcomes in previous roles.

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What are your top tactics for enhancing brand visibility?

Highlight a combination of SEO strategies, content marketing, social media outreach, and collaboration with influencers. Discuss how these tactics can work together to strengthen a brand's presence in the market.

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Full-time, remote
DATE POSTED
March 5, 2025

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