Growth Marketing Specialist - job 2 of 7

Our client, a purpose-driven brand, is seeking a Growth Marketing Specialist to drive top-of-funnel brand positioning, lead generation, and customer acquisition strategies. This role requires expertise in marketing automation, search, social, and content marketing, with a focus on performance-driven outcomes. If you have a strategic mindset and thrive in optimizing campaigns for growth, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

• Brand Positioning & Awareness: Understand the brand's vision and contribute to its positioning through top-of-funnel strategies.

• Lead Generation & Customer Acquisition: Develop and implement strategies to drive demand generation, customer acquisition, and retention.

• Marketing Automation: Leverage HubSpot to automate marketing processes, track performance, and optimize campaigns.

• Trend & Insights Analysis: Stay up to date with industry trends, platform changes, and insights to enhance campaign effectiveness.

• Performance Marketing: Execute and measure campaigns across search, social, and content marketing with a strong focus on performance metrics.

• Content Distribution Strategy: Ensure content is effectively distributed across all necessary channels to maximize reach and engagement.

• AI-Driven Optimization: Utilize AI tools to enhance marketing processes, improve targeting, and optimize performance.

What Success Looks Like

• Effective Lead Generation: A steady flow of qualified leads and optimized customer acquisition strategies.

• Seamless Automation: Well-integrated HubSpot workflows that improve efficiency and lead tracking.

• Data-Driven Decision Making: Regular analysis of marketing performance leading to continuous campaign improvement.

• Increased Brand Visibility: Successful execution of growth marketing strategies that expand reach and engagement.

Qualifications

Experience

• 3+ years experience in growth marketing, lead generation, and performance-driven campaigns.

• Strong background in HubSpot for marketing automation and CRM integration.

Skills

• Deep knowledge of search, social, and content marketing with a strong focus on performance optimization.

• Proficiency in AI tools to enhance marketing efficiency.

• Excellent written and verbal English communication skills.

• Strong analytical mindset with the ability to track, measure, and optimize campaign performance.

Preferred Skills

• Experience with paid ad campaigns is highly advantageous.

Traits

• Self-motivated and results-driven with a passion for scaling brand growth.

• Organized and capable of managing multiple campaigns simultaneously.

• Adaptable and forward-thinking, eager to implement new marketing technologies and trends.

Opportunity

This is an exciting opportunity to play a pivotal role in scaling a purpose-driven brand through strategic growth marketing. As a Growth Marketing Specialist, you will drive lead generation, optimize marketing automation, and help shape the future of the company’s marketing strategy. If you thrive in a fast-paced environment and are passionate about growth marketing, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets