Junior Email Lifecycle Associate

As a Junior Email Lifecycle Associate at our client's leading interior design service, you'll be responsible for campaign execution, quality control, and analytics reporting. You'll assist in deploying email, SMS, and push notification campaigns while ensuring they meet the highest quality standards. This includes conducting thorough quality checks, analyzing campaign performance using tools like Google Analytics, and collaborating with cross-functional teams to align on strategies and schedules.

The Junior Email Lifecycle Associate role requires at least 1+ years of experience in marketing or email marketing, preferably in a B2C or eCommerce environment. A strong attention to detail, comfort with data analysis, and familiarity with email service providers are beneficial. Organizational skills and clear communication are crucial for collaborating with teams and ensuring campaign accuracy.

For the Junior Email Lifecycle Associate position, familiarity with email service providers (ESPs) such as Iterable, Klaviyo, or SailThru is advantageous, though not mandatory. Proficiency in analytics tools like Excel, Google Sheets, Looker, and Google Analytics is essential for tracking campaign performance and deriving actionable insights.

As a Junior Email Lifecycle Associate at this renowned interior design service, you can expect a fast-paced, results-oriented work environment. The company values innovation, collaboration, and personal growth, providing ample opportunities for skill development while encouraging team members to take ownership of tasks and projects.

Yes! The Junior Email Lifecycle Associate position is entirely remote, allowing you to work from Bogotá while aligning with US-based working hours. This setup provides flexibility and autonomy, making it an ideal role for those looking to balance work and personal commitments.

Success for a Junior Email Lifecycle Associate is measured through key performance indicators (KPIs) including open rates, click-through rates, and conversion metrics from the campaigns you manage. Regular tracking and analysis will help optimize future campaigns and demonstrate your contributions to overall marketing efforts.

Collaboration is vital in the Junior Email Lifecycle Associate role. You'll work closely with marketing, creative, and merchandising teams to ensure campaign strategies align and campaigns are executed flawlessly. Effective communication and teamwork will significantly impact the success of your campaigns and the overall customer experience.

When answering this question, highlight specific email marketing tools you have used in previous roles, such as Mailchimp or HubSpot. Discuss your ability to leverage these tools for campaign execution, data analysis, and quality control processes, emphasizing how you've used them to improve campaign performance.

To ensure accuracy and quality of email campaigns, I perform detailed quality checks before deployment. This involves proofreading content, verifying links, and testing how the email displays across different devices. Setting up a checklist and collaborating with team members also helps minimize errors.

Key metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics provide insights into how well the campaign resonated with the audience and can highlight areas for improvement. Discuss how you've tracked and analyzed these metrics in past roles.

Provide a specific example where you identified underperformance in a campaign and implemented changes, such as revising subject lines, A/B testing designs, or segmenting the audience more effectively. Discuss the results of the improvements made and what you learned from the experience.

Managing multiple campaigns requires strong organizational skills. I prioritize tasks using a project management tool and maintain an updated calendar of all campaigns. This helps ensure deadlines are met while allowing for adjustments based on performance or marketing objectives.

Data analysis is critical in email marketing as it helps identify trends and understand audience behavior. By analyzing performance data, marketers can tailor their strategies, optimize content, and ultimately enhance engagement and conversion rates.

Collaboration with cross-functional teams involves regular communication and feedback sessions. I believe in setting clear expectations upfront, using collaborative tools for project tracking, and being open to constructive feedback to ensure all campaign objectives are met successfully.

If a campaign underperforms, I evaluate the data to identify the cause. This may involve reviewing subject lines or audience segmentation, and I always seek feedback from the team. Post-campaign reviews are essential for learning and continuously improving future campaigns.

Expressing a passion for the intersection of marketing and design will resonate well. Discuss your admiration for the company's mission in making beautiful design accessible and your eagerness to bring creativity and innovation to its email marketing efforts.

Staying updated involves following industry blogs, participating in online webinars, and engaging with marketing communities on platforms like LinkedIn. I also enjoy experimenting with new strategies and tools as they emerge to enhance my skill set and apply fresh ideas to my work.