Market Research Analyst

The Market Research Analyst at Prolific is responsible for leading research efforts for strategy clients and developing customized research plans for each project. The analyst conducts extensive qualitative and quantitative research, manages complex surveys, and engages in client consultations. Importantly, they document findings clearly in written reports and contribute to the team's strategic growth planning process.

To qualify for the Market Research Analyst position at Prolific, candidates must possess a B.S. or B.A. degree alongside at least 5 years of relevant experience in both primary and secondary research. Experience in sectors like management consulting or marketing is preferred, and strong knowledge of market research methods, statistics, and tools such as Tableau or Power BI is essential.

Yes, Prolific offers a comprehensive benefits package for their Market Research Analysts, including group health insurance (medical, dental, vision), a 401(k) matching plan, flexible PTO, paid parental leave, and training opportunities. Additional perks include an on-site fitness center, cell phone reimbursement, free snacks and drinks in the office, and a supportive work environment.

At Prolific, Market Research Analysts benefit from a hybrid work schedule in a vibrant office located in downtown Indianapolis. The environment is filled with optimistic, curious individuals who prioritize collaboration and have fun while working. The company culture emphasizes a people-first approach, making it an enjoyable place for talented professionals eager to contribute to meaningful consumer insights.

A successful Market Research Analyst at Prolific should have excellent analytical and critical thinking skills, strong problem-solving abilities, and exceptional writing capabilities. Familiarity with data analysis tools, survey development, and consumer feedback analysis is crucial. Additionally, proficiency in MS365 and strong interpersonal skills are important for effective collaboration with team members and clients.

Certainly! When discussing experience with qualitative and quantitative research, be specific about methodologies you've used and outcomes achieved. Highlight your familiarity with survey design and analysis, along with any statistical software like Tableau. Mention a project that illustrates your analytical capabilities and how your findings drove strategic decisions.

In addressing this question, emphasize a structured approach—start with understanding the client's needs and objectives. Discuss how you conduct preliminary research, engage clients in consultations, and incorporate their insights into creating a tailored research plan. Illustrating a specific example will strengthen your answer.

Detail the statistical tools you are proficient in, such as SPSS, R, or Excel, and provide examples of specific analyses you conducted, like regression analysis or factor analysis. Mention how these methodologies helped uncover valuable insights for past clients or projects, and emphasize your ability to communicate results effectively.

Choose a specific project where you faced notable challenges, whether in data collection or analysis. Discuss the strategies you employed to navigate these challenges, such as team collaboration or employing alternative methodologies. Share the successful outcome and lessons learned that you can apply in future research projects.

Quality assurance is paramount in research. Discuss your process for verifying data accuracy, including peer reviews and validation methods. Mention how you use multiple sources for data triangulation and the importance of adhering to ethical research standards, ensuring that your findings are reliable and actionable.

Illustrate how you tailor presentations based on the audience's background and expectations. Discuss any tools you use for visualization and how you break down complex data into digestible insights. It’s also helpful to mention how you've addressed questions or feedback from clients during these sessions.

Staying up-to-date is crucial for any Market Research Analyst. Discuss specific strategies you use to follow industry news, join relevant webinars, participate in professional groups, or engage in continuous learning. Explain how you apply this knowledge to your research and insights for your clients.

Emphasize that collaboration is essential in creating comprehensive research outputs. Discuss experiences where teamwork improved a project's outcome, whether through brainstorming innovative approaches or gathering diverse perspectives. Lastly, highlight how you value input from strategists and clients in shaping research direction.

When discussing deadlines, provide examples of specific projects where time constraints were a factor. Explain your strategies for prioritization and time management, such as setting clear milestones and regular check-ins with your team. Emphasizing your ability to deliver quality results under pressure will demonstrate your reliability.

Respond by aligning your career goals with Prolific's mission and values. Discuss your admiration for their innovative approach to growth strategy and how your skills and experiences uniquely position you to contribute to their vision. Express your enthusiasm for working in a vibrant office culture that prioritizes people and collaboration.