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Director, Marketplace Growth & Merchandising

Propel is on a mission to empower low-income Americans by simplifying access to government benefits through technology. They are seeking a Director of Marketplace Growth & Merchandising to lead the future growth strategies and ad placements for their Marketplace.

Skills

  • Analytical thinking
  • Strong communication
  • Data-driven decision making
  • Product management
  • Cross-functional collaboration

Responsibilities

  • Own and enhance ad placement and merchandising strategy.
  • Develop campaign strategy in coordination with Marketing.
  • Manage ad inventory across various channels.
  • Develop Offers and Rewards strategy.
  • Build scalable GTM process around placements and campaigns.
  • Drive experimentation and leverage data-driven insights.
  • Identify and scale new growth and monetization features.
  • Collaborate cross-functionally with multiple teams.
  • Lead the Growth and Merchandising team.

Education

  • Bachelor’s degree
  • Advanced degree preferred

Benefits

  • 20 Days of PTO
  • 4% 401K match
  • $10k lifetime spend towards Carrot Fertility
  • Excellent Medical, Dental, and Vision options
  • Diversity and inclusion commitment
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$220000 / YEARLY (est.)
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$200000K
$240000K

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What You Should Know About Director, Marketplace Growth & Merchandising , Propel

Are you ready to make a significant impact? Propel is searching for a passionate and visionary Director of Marketplace Growth & Merchandising to join our dynamic team in Brooklyn, New York. At Propel, we believe in empowering low-income Americans by simplifying access to government benefits through innovative technology. With our recently launched Propel Marketplace, we've successfully connected nearly 10 million users to an array of products, services, and exclusive offers from leading brands. This exciting role involves leading our advertising and merchandising strategies to drive user engagement and partner performance. You'll collaborate with cross-functional teams, using your analytical mindset to optimize growth and revenue opportunities while prioritizing user experience. As the first to hold this role, you'll have the unique chance to shape our Marketplace's success and develop a thriving, high-impact team. If you're a product-minded leader who loves balancing business objectives with creating a rewarding user experience, Propel is the place for you. Join us on this crucial journey as we leverage modern marketing techniques to enhance the lives of our users and partners. With a strong commitment to diversity, we welcome applicants from all backgrounds excited to be part of a mission-driven team!

Frequently Asked Questions (FAQs) for Director, Marketplace Growth & Merchandising Role at Propel
What are the key responsibilities of the Director, Marketplace Growth & Merchandising at Propel?

The Director, Marketplace Growth & Merchandising at Propel is responsible for shaping the ad placement and merchandising strategy that enhances user engagement, optimizes partner monetization, and improves overall Marketplace performance. This includes developing promotional strategies, managing ad inventory, creating targeted campaigns in collaboration with Marketing, and driving experimentation based on data-driven insights to elevate merchandising decisions.

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What qualifications are required for the Director, Marketplace Growth & Merchandising position at Propel?

To qualify for the Director, Marketplace Growth & Merchandising role at Propel, candidates should have 10+ years of experience in merchandising, growth, or ad monetization within a marketplace or ad tech environment. Proficiency in data analysis using tools like SQL is essential, along with a collaborative mindset to work effectively with cross-functional teams. A track record of scaling monetization programs and leading teams is also highly valued.

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What skills are necessary to succeed as the Director of Marketplace Growth & Merchandising at Propel?

Successful candidates for the Director of Marketplace Growth & Merchandising at Propel should possess strong analytical skills to interpret data effectively, be entrepreneurial and adaptable to fast-paced environments, and demonstrate a product-minded approach to drive growth initiatives. Additionally, the ability to communicate and influence across various teams, along with a strategic focus on user experience, are crucial to excel in this role.

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What is the team culture like for the Director, Marketplace Growth & Merchandising at Propel?

At Propel, the culture is centered around meaningful collaboration, innovation, and a shared mission to empower low-income Americans. As the Director of Marketplace Growth & Merchandising, you'll lead a collaborative and ambitious team, fostering an environment where diverse perspectives are valued, and creativity thrives. We believe in promoting a positive workplace culture that actively drives our mission forward!

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What benefits can the Director, Marketplace Growth & Merchandising expect at Propel?

The Director, Marketplace Growth & Merchandising at Propel will enjoy a remote-friendly work environment, generous PTO, a 401K match, and various health and wellness benefits. Compensation ranges from $200,000 to $240,000, along with a performance-based bonus and equity options. We prioritize creating a supportive atmosphere that empowers our employees while emphasizing our overarching social mission.

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Common Interview Questions for Director, Marketplace Growth & Merchandising
How do you prioritize user experience while driving revenue as the Director of Marketplace Growth & Merchandising?

To effectively prioritize user experience alongside revenue goals, begin by understanding user behavior and needs through analytics. Implement user feedback mechanisms to inform decision-making. Emphasize a balance by developing ad placements that enhance, rather than disrupt, the user journey, thus ensuring a satisfactory experience that supports monetization.

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Can you describe your approach to developing advertising strategies in a competitive marketplace?

In a competitive marketplace, I focus on data-driven insights to inform my advertising strategies. This means closely analyzing market trends, user data, and partner performance to identify opportunities. I then collaborate with the Marketing team to create targeted campaigns that resonate with our users while delivering significant value to our advertising partners.

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What metrics do you consider essential when measuring the performance of marketplace growth initiatives?

Key metrics for measuring marketplace growth initiatives include user engagement rates, conversion rates of campaigns, and revenue generated from ad placements. Additionally, I focus on customer retention rates and Net Promoter Scores to gauge user satisfaction, ultimately ensuring that our growth strategies align with user needs and expectations.

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How would you approach building a team as the Director of Marketplace Growth & Merchandising?

When building a team for Marketplace Growth & Merchandising, I prioritize hiring individuals who embody a growth mindset and are passionate about our mission. It’s essential to create a diverse team that brings varied perspectives. I emphasize collaboration, establishing clear goals, and fostering an environment where innovative ideas can flourish and contribute to our success.

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What are some successful growth strategies you've implemented in previous roles?

In my previous roles, I've successfully implemented A/B testing for ad placements, which identified high-performing strategies that maximized user engagement. I've also developed referral programs that encouraged existing users to invite new users, boosting growth. Leveraging data analytics to predict user behavior and implement tailored offerings has led to significant revenue increases.

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How important do you think analytics is in decision-making for marketplace growth?

Analytics is crucial in driving marketplace growth decisions. It equips leaders with insights into user behavior, campaign performance, and market trends, enabling informed decision-making. By leveraging data, I can optimize strategies, validate assumptions, and continuously improve our approach based on user feedback and success metrics, driving both engagement and monetization.

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Describe a time you had to influence cross-functional teams to align on a growth initiative.

In a previous role, I effectively brought together Product, Engineering, and Marketing teams for a major growth initiative. By demonstrating how our aligned efforts could enhance user experience while meeting revenue goals, I created a shared understanding. Setting regular collaborative meetings helped ensure transparency, encouraging buy-in from all parties towards a common objective.

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What challenges do you foresee in the Director of Marketplace Growth & Merchandising role, and how would you address them?

One challenge may be balancing short-term revenue generation with long-term user experience. To address this, I would establish clear KPIs that reflect both financial success and user satisfaction, allowing us to evaluate performance comprehensively. Additionally, promoting an open dialogue with team members can provide insights to navigate these challenges collaboratively.

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What experience do you have with A/B testing for optimizing advertising strategies?

I have extensive experience in conducting A/B testing to refine advertising strategies, from conceptualization to analysis. I've developed hypotheses based on user insights, rolled out test campaigns, and meticulously tracked performance data to determine the most effective approaches. This iterative process has enabled me to continually enhance our ad offerings based on real user interactions.

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How do you keep current with marketplace trends to drive growth?

To stay current with marketplace trends, I regularly read industry reports, attend relevant conferences, and engage with thought leaders on platforms like LinkedIn. Establishing connections within the industry allows me to exchange insights and collaborate with peers, ultimately ensuring that our growth strategies remain innovative and responsive to market changes.

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Financial volatility is a fact of life in the American economy. Families who face financial hardship must navigate a set of tools that are fragmented, bureaucratic, technophobic, and expensive - right when they are most in need of world-class prod...

3 jobs
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$200,000/yr - $240,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 18, 2025

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