SEO & SEM Specialist

As an SEO & SEM Specialist at PropertyGuru, your primary responsibilities will include conducting keyword research, optimizing website content and structure, and executing link-building strategies to increase our search visibility. In SEM, you will design and manage campaigns on platforms such as Google Ads, analyze KPIs, and optimize campaign performance to drive traffic and conversions. Collaboration with cross-functional teams is essential to ensure the success of our digital marketing initiatives.

Candidates aiming to join PropertyGuru as an SEO & SEM Specialist should possess a bachelor’s degree in Marketing, Business, or a related field. Proven experience in SEO and SEM roles, in-depth knowledge of Google products, and expertise in tools like SEMrush and Ahrefs are crucial. Strong analytical skills, project management abilities, and familiarity with HTML, CSS, and JavaScript will also set candidates apart.

PropertyGuru is committed to holistic career development for its employees. As an SEO & SEM Specialist, you will have access to multi-directional development opportunities across all levels, ensuring you can enhance your skills and advance your career. We also offer a rewards package that supports your holistic well-being, fostering both personal and professional growth.

To succeed as an SEO & SEM Specialist at PropertyGuru, familiarity with tools such as Google Analytics, Search Console, Looker dashboards, and A/B testing platforms is essential. Experience with SEO tools like Advanced Web Ranking, SEMrush, and Screaming Frog is highly beneficial. Additionally, proficiency in Microsoft Excel and data visualization tools will help you analyze metrics and make data-driven decisions effectively.

At PropertyGuru, we cultivate a healthy and inclusive company culture, emphasizing flexible hybrid working arrangements. Our focus is on outcomes rather than hours worked, encouraging a balanced work-life environment. We believe in equal opportunity benefits, such as parental leave, to support our employees. Join us to be part of a passionate team dedicated to innovation and collaboration in the PropTech space.

When answering this question, share specific tools you've used for keyword research, like Google Keyword Planner or SEMrush. Discuss the process you follow for identifying high-potential keywords and how you incorporate these keywords into your content strategy to enhance search rankings effectively.

It's crucial to outline the metrics you focus on, such as organic traffic increase, conversion rates, and cost-per-click (CPC). Discuss how you use analytics tools to gather data and tweak your strategies based on performance, showcasing your analytical skills and data-driven mindset.

Explain various tactics you employ, such as optimizing title tags, meta descriptions, and headings. Mention the importance of internal linking, schema markups, and user experience in enhancing on-page SEO, demonstrating a comprehensive approach to website optimization.

Talk about the industry blogs, forums, and webinars you follow to keep abreast of trends. Mention attending conferences or joining professional networks that enhance your knowledge and skills, reflecting your commitment to continuous learning and improvement in SEO and SEM.

Share a specific SEM campaign, detailing the objectives, strategies employed, and KPIs measured. Discuss the outcomes, any A/B testing you conducted, and adjustments you made to improve performance, showcasing your experience and results-driven mindset in SEM.

Discuss your link-building strategies, like guest blogging, collaborations, and outreach. Highlight your understanding of the importance of high-quality backlinks and how you monitor backlink profiles to ensure a healthy link ecosystem, demonstrating your expertise and strategic approach.

You should outline your project management skills and how you use tools or methods like Kanban or prioritization matrices to assess task urgency and importance. Providing examples will illustrate your ability to maintain organization and efficiency in a fast-paced environment.

Highlight how user experience (UX) impacts bounce rates, time on page, and ultimately conversion rates. Talk about strategies you employ to improve UX, such as optimizing landing pages for speed and engagement, showing your understanding of the synergy between UX and digital marketing performance.

Detail the steps you take during an SEO audit, including analyzing site structure, content quality, backlink profiles, and technical aspects of the site. Discuss the tools you use and how you present your findings to stakeholders, showcasing your systematic approach to improving website performance.

Discuss key performance indicators such as conversion rates, organic traffic growth, click-through rates (CTR), and return on ad spend (ROAS). Explain how you align these metrics with business objectives to demonstrate the impact of your SEO and SEM efforts, reinforcing your data-centric approach.