Copywriter

As a Copywriter at Proppel, your primary responsibilities include crafting engaging and clear copy for landing pages, newsletters, and social media platforms. You'll also create tailored content aimed at driving user engagement and booked calls, interpret client briefs, and stay up-to-date with industry trends to ensure your writing aligns with marketing goals.

To thrive as a Copywriter at Proppel, you should possess strong writing and research skills, a solid understanding of engagement strategies, and experience in writing direct-response copy, particularly for digital agencies or e-commerce brands. Full professional proficiency in English is essential, and familiarity with advertising platforms like Meta and Google is a plus.

Yes, the Copywriter position at Proppel is 100% remote, allowing you to work from wherever you are in LATAM. This flexibility enables you to maintain a work-life balance while contributing to exciting projects for a diverse clientele.

Successful Copywriters at Proppel exhibit creativity and adaptability, possess excellent communication skills, and can manage multiple projects simultaneously. Being proactive in learning about performance data and engaging with social media is also advantageous in refining your craft and improving content effectiveness.

Proppel offers an attractive benefits package, including 28 days of paid time off, UK bank holidays, a gym membership, and the opportunity to work in an international setting that focuses on employee growth and well-being. Additionally, you'll gain exposure to cutting-edge marketing strategies and a dynamic work environment.

When answering this question, focus on outlining your approach step-by-step. Discuss how you start with research to understand the target audience, draft the core message, and revise it for clarity and engagement. Highlight the importance of feedback and flexibility in refining your writing to meet project goals.

Explain your method for identifying relevant keywords and integrating them naturally into your copy without sacrificing quality. Emphasize your understanding of how search engines work and your ability to create content that appeals to both readers and search algorithms.

Detail any previous roles where you utilized performance marketing strategies. Discuss specific campaigns you're proud of, how your copy contributed to measurable results, and how you stay informed about trends in the industry to enhance your writing.

Share your strategies for audience research, such as surveys or demographic analysis. Discuss how you adapt your tone, style, and messaging based on your target audience's preferences to create more personalized and impactful content.

Provide a brief overview of a specific campaign, detailing your role and the challenges faced. Discuss how your creative approach led to successful engagement metrics or conversions, demonstrating your ability to drive results through effective copywriting.

Mention tools like Google Docs for writing, Grammarly for grammar checks, and project management software such as Trello or Asana for collaboration. Highlight your experience with these tools in streamlining the writing process and enhancing team communication.

Discuss your openness to feedback and how you incorporate it into your revisions. Explain that you view constructive criticism as an opportunity for growth and that you're willing to collaborate to enhance the final product.

Emphasize the importance of performance data in guiding your content strategy. Talk about how you analyze campaign performance metrics to identify what's working and how you adjust your writing to increase effectiveness over time.

Share your time management strategies, such as setting clear deadlines, breaking down tasks, and regularly assessing priorities. Discuss how you communicate with your team to ensure alignment and support, even under tight deadlines.

Talk about recent trends, such as the rise of video content, personalized marketing, or the importance of social media engagement. Mention how you actively seek out industry news and thought leadership to stay informed and apply relevant trends in your copywriting.