Performance Content Creator - job 1 of 2

As a Performance Content Creator at Proppel, you will be focused on creating engaging UGC-style ad videos and designing static assets for paid social campaigns. Your responsibilities will include collaborating with the marketing director and creative team to ensure the content aligns with campaign objectives and brand guidelines. You will also have to keep an eye on current trends in US digital advertising and ensure timely delivery of your projects, balancing both video and graphics. If you're ready to innovate and create standout digital content, this role is perfect for you!

To qualify for the Performance Content Creator position at Proppel, you should have 2-4 years of experience in performance content creation, preferably within a digital agency setting. You need to be proficient in using CapCut for video editing and Figma for graphic design, as these are essential tools for your role. Additionally, you should understand UGC-style content deeply and what makes it effective in driving engagement across paid media campaigns. Familiarity with product-focused and lifestyle campaigns will also be advantageous.

Yes, the Performance Content Creator position at Proppel is fully remote! This is a fantastic opportunity for someone seeking flexibility in their work environment while connecting with exciting brands across the globe. You can work comfortably from anywhere, as long as you're available to align with EST hours, with some flexibility to accommodate your needs.

Proppel offers a competitive salary for the Performance Content Creator role along with 14 days of paid time off plus US holidays! We understand the importance of work-life balance, and we aim to support our employees both inside and outside the workplace. If you're passionate about performance marketing and want to be part of a creative team, Proppel has you covered with great benefits!

As a Performance Content Creator at Proppel, proficiency in CapCut for video editing and Figma for graphic design is essential. These tools will help you produce high-quality visual content for our campaigns effectively. Additionally, having an understanding of other digital content creation tools and staying updated with the latest trends in performance marketing can give you an edge in this role.

When answering this question, focus on detailing your previous roles in content creation, specifically highlighting projects where you utilized UGC styles or performance marketing principles. Discuss the tools you've used, such as CapCut or Figma, and emphasize any measurable results your content achieved in driving engagement or conversions.

A great way to answer this is by mentioning your routine for following industry news. Share resources such as marketing blogs, webinars, or industry research reports you regularly consult. Explain how you incorporate these learnings into your work to create relevant and resonant content.

In your response, narrate a specific example where your content creation influenced campaign outcomes. Use metrics such as engagement rates, conversion increases, or audience growth to quantify your success and detail the creative process you employed to achieve it.

Here, discuss your workflow for integrating both video and graphic elements in your campaigns. Explain how you prioritize tasks, coordinate with team members, and ensure a cohesive visual message across all formats, showcasing your versatility and organizational skills.

Define success in your role by emphasizing both qualitative and quantitative metrics. Mention how you consider audience engagement, the effectiveness of content in achieving campaign goals, and collaboration with team members as vital indicators of success. Illustrate your commitment to continuous improvement.

Collaboration is crucial in content creation. Share how you consult with team members and stakeholders to ensure that creative outputs align with campaign ideas and business goals. Discuss how you value feedback and integrate it into your projects, helping to elevate the overall quality of the work produced.

Provide an example where you successfully completed a project under pressure. Outline the strategies you employed to manage your time effectively, prioritize tasks, and communicate with your team to ensure that you met the deadline without compromising the quality of your work.

Highlight your understanding of the customer persona and how you design content that resonates with them. Discuss techniques such as storytelling, tapping into current trends, and experimenting with different styles to understand what drives engagement across your target audience.

Discuss your approach to receiving feedback with an open mind, emphasizing the importance of constructive criticism. Describe how you process feedback, communicate your point of view respectfully, and the steps you take to find a middle ground while ensuring that the final output aligns with the campaign's vision.

Express your passion for data-driven content creation and how working in performance marketing allows you to measure and analyze the impact of your work. Share specific aspects of performance marketing that inspire you, such as the evolving landscape and the constant pursuit of innovation to capture audience attention.