Hybrid Wholesaler - Executive Benefits

As a Hybrid Wholesaler at Protective, your main responsibilities include proactively reaching out to new and existing distribution partners to build and maintain strong relationships. You’ll collaborate with External Wholesalers on sales campaigns, follow-up calls, and uncovering new business opportunities while providing exceptional product education to partners. Additionally, you'll be tasked with executing thoughtful follow-ups and maintaining representative profile information on all sales activities.

To apply for the Hybrid Wholesaler position at Protective, it’s essential to have prior life insurance or investment sales experience. While executive benefits sales experience is preferred, a strong adaptability to the fast-paced executive benefits industry is crucial. You will also need to hold certifications such as FINRA SIE, Series 6, Series 63, and a Life license, along with excellent communication and customer service skills.

While prior executive benefits sales experience is preferred for the Hybrid Wholesaler role at Protective, it is not mandatory. Candidates with a solid background in life insurance or investment sales will also be considered. The key is to demonstrate adaptability, a competitive spirit, and the ability to thrive in a collaborative environment.

The Hybrid Wholesaler at Protective significantly contributes to sales growth by actively engaging with distribution partners to uncover and execute selling opportunities. You will initiate regular contact, educate partners about our products’ features and benefits, and ensure they feel equipped to recommend Protective solutions effectively. By working closely with External Wholesalers to develop strategic business plans, you will help maximize market segment sales growth.

The salary range for the Hybrid Wholesaler position at Protective is between $75,000 to $125,000 per year, with the potential for additional earnings through a sales incentive plan. This competitive compensation structure reflects the importance of the role in driving revenue and achieving market segment sales goals.

When initiating contact with a new distribution partner, I would first research their business to understand their needs and how Protective’s products could add value. I would then reach out with a personalized introduction, outlining how our collaboration could benefit them and ensuring I’m ready to answer any initial questions they might have.

Handling rejection is part of the sales process. I would respectfully ask for feedback to understand their concerns and maintain a positive relationship. I would follow up later with relevant information that addresses their needs, turning a 'no' into an eventual 'yes' by staying engaged without being pushy.

In my previous role, I designed a campaign focused on increasing product awareness among financial advisors. Key elements included targeted outreach, informative webinars, and personalized follow-up emails. By providing valuable insights and highlighting our product benefits, we saw a significant uptick in interest and sales.

To maintain relationships with existing distribution partners, I would schedule regular check-ins to discuss their evolving needs, provide updates on new product offerings, and invite them to exclusive training sessions. Building trust and staying connected will help ensure that they continue to see value in our partnership.

In a fast-paced sales environment, I prioritize tasks by using a combination of urgency and importance criteria. I maintain a detailed to-do list and set deadlines for each task, focusing first on high-impact activities that contribute to sales goals or customer satisfaction, while also remaining flexible to respond to unexpected priorities.

Teamwork is crucial to my approach as a Hybrid Wholesaler. I view collaborations with External Wholesalers as an essential part of the sales process. Regular communication and sharing insights allow us to align our strategies effectively, ensuring we’re all working towards common targets and leveraging each other’s strengths.

I prepare for meetings with distribution partners by reviewing their history with Protective, understanding their current needs, and formulating a tailored agenda. I also gather data on our products, potential objections they might raise, and prepare case studies or success stories to support our discussion.

To educate partners about Protective products, I use a mix of formal presentations and interactive discussions, ensuring I make complex information digestible. I often incorporate comparative analysis with competitor products to clearly showcase our advantages, and I encourage questions to foster a two-way informative dialogue.

I once managed a difficult client relationship by actively listening to their concerns and empathizing with their situation. After assessing the challenges, I implemented a more consultative approach to provide tailored solutions that met their unique needs. Over time, this approach fostered trust and transformed our relationship into a successful partnership.

In a sales role like the Hybrid Wholesaler at Protective, I’m motivated by the opportunity to build relationships and create value for partners. The thrill of closing a deal and seeing the impact of my efforts on the business growth is incredibly fulfilling. I also find motivation in continuous learning and improving my skills in a competitive environment.