Account Manager - job 4 of 7

PlatformGSK is a bespoke Publicis Media agency proposition for GSK, it is a data and technology driven communications proposition that is centred on our client’s growth. Publicis Media have worked with GSK for the past 4 years as part of a growing partnership spanning 45+ markets across media, creative, data, and technology.

Publicis Media focuses on the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Our team is deliberately diversified — with experts in strategy, data, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes

  The pGSK Pharma team currently consists of 3 pillars, one supporting ViiV* (therapies for HIV) , another supporting Vaccines and one supporting Corporate campaigns.

It is critical our digital account managers deliver the best of what PlatformGSK can achieve which is why it is important for us to build a team of top talent.

You will be a core part of the International pharma media team with focus on GSK Corporate and ViiV, working to drive best in class planning, activation, and execution working closely with the Account Director and PGD Activation teams. This role sits at a cross-section between Global Planning and Strategy and Local Planning and Activation and offers an exciting opportunity to drive change for the GSK global business.

The right candidate will be able to work closely with (and in return, have great exposure to) various teams and stakeholders providing you the opportunity to learn across agency functions and be part of multiple exciting digital projects. This will, ultimately, help define your career path within the agency group.

GSK are undergoing a period of evolution. To continue with their rapid growth they must make deeper, more persuasive, more emotional connections with their audiences. The Digital Account Manager will play an essential role in this journey developing market leading connections plans and ensure we operate at the leading edge of media thinking and practice, including how we continue to evolve in the areas of digital, data and analytics. Consequently, we are seeking candidates with drive, passion, energy and emotional intelligence to drive change.

Key Responsibilities

You will be expected to manage a broad range of digital workstreams, collaborating with stakeholders across both PlatformGSK, GSK and external creative partners.

Planning & Strategy

• Support the Account Director and wider team in the creation of annual and campaign based media approaches
• Creation and stewardship of media plans (with PGD activation team)
• Work with media partners and internal on activating media plans
• Development and presentation of PCAs and other reporting requirements
• Source new media partners to expand GSK and ViiVs remit
• Management of strategic workstreams including test and learn and management of our strategic partnerships to maximise results and ensure adoption within business.
• Implementation of clear measurement and process to ensure planning, monitoring, and optimization of core business metrics

Client Servicing & Management

• Support management of key client stakeholders across digital tasks and workstreams.
• Develop relationships with internal stakeholders to be seen as a key point of reference on the PlatformGSK team
• Media Owner relationship management
• Be the Go-to-person for all guidance & support on digital platform

PlatformGSK have a strong focus on leveraging data and technology to unlock smarter planning and measurement. You will therefore need to understand and articulate how technology – ad verification, dynamic messaging – can enable brands to engage with consumers and influence their behaviour.

You enjoy working with data and have very strong attention to detail. As a strong team player who is keen to learn and results-driven, you will come into this role ready to take responsibility for the effective implementation of activity within the accounts and be eager to share your knowledge with the wider team.

• Positive, solution orientated attitude.
• Service clients daily, adhering to all Service Level Agreements (SLA’s) to ensure work is flowing and clients are happy and up to speed on all work
• Has a thorough understanding of clients’ business and internal pressures and adapts their services accordingly
• Understand the relevant advertising constraints the client may face due to the nature of the category they work within
• Ensure quality control of all client deliverables
• Proactively manage client related relationship issues.
• Raise potential issues in team status well in advance of ‘boiling point’ of an issue.

Experience Required

• Demonstrated digital planning experience
• Previous experience in digital planning and activation including experience in using tools such as CM360, DV360, Google Ads, Google Analytics, and Facebook Business Manager
• Strong understanding of media research, measurement, and insight tools – you know their strengths/weaknesses, and when and how to effectively use them
• Strong analytical and problem-solving skills
• Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Keen attention to detail and an analytical approach to achieving objectives
• Strong Excel knowledge and PowerPoint skills
• Project management and communication skills to be able to engage with multiple stakeholders to drive delivery of projects.
• Highly organized with previous examples of delivering projects in a timely and effective manner.
• Ability to meet deadlines in a fast-paced environment while ensuring high standard of work.
• Evidence of being solution driven and innovative with how they drive performance and delivery.

PlatformGSK have fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).