Director, Content - job 2 of 3

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands

Responsibilities
 

Content Leadership:

• Develop content strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities for assigned brand(s).
• Support the total content practice across the organization, inclusive of thought leadership, sharing of learnings, mentorship, and innovation efforts.
• Collaborate with cross channel content creators and media brands and partners to identify, create, customize and execute opportunities that deliver on specific client goals across disciplines. Strong relationship with partners to allow easier negotiation, access to innovations, smooth delivery and campaign execution.
• Lead project execution, campaigns, integrated sponsorships and content creation across linear, digital, , OTT/CTV, social, print, event, and emerging and interactive platforms. Supervise the development, and monitoring of client delivery executions, assuring quality control of all media planning and implementation. Facilitate collaboration with internal, publisher and client measurement leads to establish and report on program KPIs and drive optimization to ensure exceeding goals
• Collaborate with Strategy, Precision, Digital, Video, Search and Analytics teams to create integrated marketing solutions driving measurable ROI.

Client Management:

• Serve as key LOB contact for all content and creative, regularly presenting recommendations and results to clients via formal & informal channels
• Build strong relationship with client team leads, continuously showcasing Zenith’s content strengths, thought leadership, innovation capabilities, critical thinking and problem-solving abilities

Team Leadership and Development:

• Lead a team of Supervisors and Planners Associates directly inclusive of full program oversight and mentorship to ensure individual, team, and client success.
• Embraces and encourages a culture based on cross team work, communication, collaboration, and intellectual curiosity
• Brings content knowledge and supports trainings for all members of the team.
• Motivates, leads, and manages internal teams (Strategy, Precision, Video, Search and Analytics teams), working collaboratively to plan, execute and optimize campaigns that meet objectives
• Conducts performance reviews for direct reports, helping them to further grow in their career
• Support greater Zenith Content Practice as well as Publicis Groupe Content Services by attending all meetings, trainings, etc.

• B.A. or B.S. in Marketing, Advertising or related field
• 6+ years of content, creative, marketing experience
• Knowledge and understanding of the production process for all mediums
• Relationships with marketing, creative and production teams at marketplace partners as well an independent third parties
• Knowledge of social listening tools to aid in strategy development (Netbase, Google trends, GWI, etc)
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills and demonstrate capability to manage multiple projects concurrently
• Must be hard-working, resourceful and thrive in a fast-paced environment

Compensation Range:  $121,000 - $137,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 11/19/2024. 

All your information will be kept confidential according to EEO guidelines. 

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