Media Planner - job 4 of 4

### Summary DescriptionAt Heartbeat, we're not just a marketing agency; we're a driving force behind Healthcare Challenger Brands. As our next Media Planner, you'll play a vital role in crafting innovative marketing strategies that resonate with both consumers and healthcare professionals (HCPs). This position is a launching pad for your career, offering you the opportunity to refine essential skills and contribute significantly to transformative campaigns. Our collaborative environment puts a premium on creativity, adaptability, and forward-thinking, making it an exciting place to grow professionally.### Compensation and Benefits- **Salary Range**: $46,500 - $68,500 annually. This range reflects the starting pay identified for this position as of the posting date and will be adjusted based on the skills, qualifications, and experience of the selected candidate.- **Medical Coverage**: Comprehensive health insurance to keep you and your family healthy.- **Dental and Vision Insurance**: Preventative care options to ensure your smile stays bright and your vision sharp.- **Disability Insurance**: Protection for you and your family in case of unforeseen circumstances.- **401k Plan**: A robust retirement savings plan to help you secure your financial future.- **Paid Time Off**: Ample vacation days and sick leave to balance work and personal life effectively.### Why You Should Apply for This Position TodayBy joining us at Heartbeat, you're stepping into a role that is not only impactful but also rife with opportunities for personal and professional development. Experience the dynamism of a fast-paced agency environment while working alongside talented individuals who are passionate about their work. This is your chance to make a difference in healthcare marketing while honing your skills and advancing your career. Don't miss out on being part of an exciting team that challenges the status quo!### Skills- Proficient understanding of advertising terminology and mechanics- Strong negotiation abilities that can positively influence outcomes- Exceptional organizational skills with the capability to manage multiple projects simultaneously- Superior communication skills, both verbal and written, to facilitate collaboration and achieve goals- Familiarity with media planning software, particularly in a healthcare context- Analytical skills to interpret data and optimize media strategies### Responsibilities- Develop comprehensive media plans that align with client objectives and target audience needs.- Collaborate with creative teams to ensure cohesive messaging across all platforms.- Negotiate media buys and contracts that maximize the impact and reach of campaigns.- Analyze campaign performance metrics, providing actionable insights to enhance future initiatives.- Stay updated on industry trends, including changes in advertising regulations and emerging technologies.- Maintain strong relationships with media partners, vendors, and clients to foster collaboration and trust.### Qualifications- Minimum of 2-3 years of relevant experience in media planning.- At least 3 years of media planning experience across diverse channels (digital, print, broadcast, etc.).- Familiarity with industry-standard software, including DoubleClick, MRI, and the Nielsen suite.- Understanding of payment models, specifically CPM, CPC, CPA, and CPL.- Proficient in Microsoft Excel and PowerPoint to create reports and presentations effectively.- Background in working with Pharmaceutical clients is a distinct advantage.### Similar Occupations / Job Titles that Would Be a Great Fit for This Role- Digital Marketing Specialist- Advertising Account Executive- Media Buyer- Brand Strategist- Marketing Analyst- Market Research Analyst- SEO Specialist### Education Requirements- Bachelor's degree in Marketing, Advertising, Communications, Media Studies, or a related field.### Education Requirements Credential Category- Undergraduate Degree – a focus on marketing or communications is preferred, but related fields will be considered.### Experience Requirements- A minimum of 2-3 years of hands-on experience in media planning and execution, particularly in healthcare marketing.### Why Work in New York, NYNew York City is a vibrant epicenter of culture, creativity, and opportunity. As a major hub for advertising and media, working in New York offers an unparalleled experience to collaborate with industry leaders and innovators. Enjoy the energy of diverse neighborhoods, world-class dining, and an array of networking opportunities that can enhance both your personal and professional life. Living in New York puts you at the forefront of trends and transformations across various sectors, especially in healthcare marketing, providing you with the chance to make impactful contributions in your field.