Planner, Content and Influencer

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Role of Content Team: Our award-winning Content Team is at the forefront of influencer marketing and custom content creation. We collaborate cross-functionally with strategy, digital investment, video, and creative teams alongside Walmart’s in-house teams to bring big ideas to life. We partner with agencies, networks, and influencers across multiple channels: livestream, affiliate, experiential, and social to ensure Walmart stays ahead in today’s fast-evolving media landscape. By connecting data-driven insights with creative storytelling, we deliver innovative, full-funnel marketing strategies that drive brand growth for Walmart.

What You’ll Do:

The Planner of Content & Influencer handles day-to-day project management execution of campaigns across various sectors of Walmart from Experiential Events, DEI/Multicultural, CPG, and more while reporting to a Supervisor, and supported by an Associate. Tasks include:

• Liaison between PubW, vendors/agency partners, and Walmart clients
• Provide support on the ideation, management, and dissemination of feedback for content, voicing best practices and relevant trends
• Research potential partners and influencers to work with that fit campaign objectives
• Assist in building presentation decks that showcase strategy and turn data results into compelling visual storytelling
• Conduct outreach to new and existing partners to establish or maintain relationships
• Support in influencer and content strategic recommendations, quality assurance, FTC compliance, performance monitoring, and data reporting
• Draft and manage partnership SOWs and agreements

• 1+ years in media agency, influencer, content, social media, or marketing field
• Excellent communication skills (written and verbal) plus superior organization skills
• Strong understanding of influencer/content strategy in retail and multicultural/inclusive marketing
• Ability to manage multiple projects with excellent attention to detail

• Strong client relations skills and ability to think strategically from a client’s perspective
• Conceptual and forward-thinking: comfortable in an ambiguous environment and excited about inventing new ways of working and translating concepts into actionable plans
• Highly collaborative team player capable of working across clients, partners, and internal teams
• Self-starter who can independently drive projects
• Eager to brainstorm new, creative approaches to campaigns
• Analytical and curious with an ability to interpret data and make optimization recommendations
• Keeps abreast of emerging trends, technologies, and influencers
• Experience on/with social platforms: Facebook, Instagram, TikTok, X, YouTube, Snapchat

Ready to make an impact?
Apply now to join PubW and shape the future of creator and content marketing for Walmart.

Compensation Range:  $51,000 - $73,500 annually.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 11/22/2024.

All your information will be kept confidential according to EEO guidelines.

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