Senior Data Analytics Implementation

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Your Impact: You will function as part of a world class Data Analytics team working directly with cross-industry clients in NA & Canada. This is a hands-on role, and it will focus on implementation, architecture, and best practices around data collection, data transformation and reporting & analysis.

Must Have Skills:

· Lead AEP-Centric Initiatives: Drive initiatives focused on the implementation, customization, and automation of data collection processes within the Adobe Experience Platform (AEP). Develop comprehensive measurement strategies to ensure data collection aligns with client priorities, emphasizing seamless integration across AEP services and ensuring smooth data flow between systems.

· Expertise in AEP and Analytics Implementation: Possess extensive experience in the full lifecycle of analytics implementation across digital platforms, particularly in environments with complex ecosystems (e.g., multiple sites/apps, hundreds of custom tags, diverse implementation techniques). Proficiency with Adobe Experience Platform, including RTCDP, CJA and AJO, is essential.

· Hands-On AEP Integration and Data Collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP using Web & Mobile SDKs. Familiarity with AEP schemas, datasets, identity management, and event-driven data layers (EDDL) is highly preferred.

· Technical Leadership in AEP and Analytics: Serve as a hands-on leader within the technical analytics team, focusing on data framework implementations using AEP, Adobe Target, Adobe Data Collection, and Adobe Mobile SDK.

· Technical Tagging and SDR Development: Design, develop, and implement technical tagging requirements for web, mobile, and app platforms within AEP. Translate Solution Design Requirements (SDR) into precise script code for various digital platforms.

· Code Development and Testing: Develop and perform code modifications, testing, and deployment as needed, ensuring robust and accurate data collection processes within AEP.

· Enhance Digital Data Layers: Enhance requirements for digital data layers, including event-based data like ACDL, within the company's Tag Management solutions such as Adobe Data Collection, Ensighten, or Tealium.

· Custom Scripting for Advanced Tracking: Write custom scripts in JavaScript, jQuery, or other relevant coding languages within web environments and tag management tools to accommodate specialized tracking needs.

· Maintenance and Troubleshooting: Create and maintain JavaScript tags and plugins for Adobe Analytics within AEP. Troubleshoot scripting issues across digital platforms using browser tools like the console and other debugging utilities.

· Participation in QA and Deployment: Actively participate in clients' QA and deployment processes, particularly within Agile frameworks. Experience with web analytics tools like Adobe debugger and debugging tools such as Charles, HTTPWatch, or WASP is valuable.

· Advanced Knowledge of Adobe Analytics: Maintain thorough knowledge of Adobe Analytics Workspace, reporting, and admin console. Proficiency in advanced segmentation within Adobe Analytics is crucial.

Good to Have Skills:

· Experience with implementing GA4 (Google Analytics 4)

· Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely)

· Configuring and setting up BI dashboards (Tableau / Looker / Power BI)

· Experience with Google Big Query and creating data ingestion pipelines from multiple online and offline sources

· Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UI’ or API clients 

Pay Range:$103,000 -$154,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and the specific skillset required for the work itself. 

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement 
• Corporate gift matching program 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.