Vice President, Competitive

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Organizational

The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for the Zenith Media clientbase.  Our goal is to daily deliver the most accurate, most timely and most granular competitive media spending reports & analysis in our client’s categories. 

Individual

The role of the VP, Director of Competitive Intelligence is to act as central contact for competitive media issues and to direct workflow on a global team. The position of VP, Director of Competitive Intelligence has a strong knowledge of market & industry trends and assumes a leadership position on our clients’ business. The VP Competitive Intelligence reports to the Senior Vice President, Competitive Intelligence. 

Responsibilities:

Individual

• Lead the development of imaginative reporting based on understanding of our clients businesses.
• Able to think and write in a logical flow; competently present and defend analysis daily.
• Proficient in Excel and PowerPoint; open and able to learn new software and innovative ways of using old software.

Organizational

• Can write and present research analysis and understand media strategies – both Traditional media and Digital media.
• Interact with clients, Analytics, Strategy, Media Planning, Account Management and offshore teams.
• Foster internal/agency communications and relationships.
• Establish vendor relationships; have solid command of industry research and trends.

Team

• Train Competitive Analysts in systems and processes.
• Delegate responsibility but maintain accountability for output of your team.
• Inspire creativity and pro-activity of competitive staff.
• Prioritize and manage work flow to guarantee timely delivery of projects.

Requirements:

• 10+ years experience in media research, planning, or account management.
• Finance Industry experience not necessary but would be a plus.
• Familiarity with all channels (Digital, TV, print, OOH). Expert in at least one.
• Organized, detail oriented.  Expects excellence and accuracy.
• Familiar with Competitive vendor processes and output.
• Vivvix (formerly Kantar, future MediaRadar), Nielsen AdIntel, Pathmatics, BI Science AdClarity, Media Monitors, iSpot, AdImpact, MRI, GWI, Yougov Brand Index, Comscore

All your information will be kept confidential according to EEO guidelines.

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