VP eCommerce

We’re looking for a VP of eCommerce to join the sales leadership team at the biggest small brand in beverage. Spindrift is filled with dynamic, entrepreneurial and passionate team members who are fanatical about our delicious product. The sales team at Spindrift drives aggressive revenue targets while building relationships with customers and consumers alike. As a member of the sales leadership team, you will drive the strategy of the channel that we believe has the greatest opportunity for short and long-term growth. We are committed to building a diverse and inclusive culture and are looking for a curious, diligent, creative and high integrity individual to join this growing team.

Responsibilities

As the VP of eCommerce, you will orchestrate all aspects of the eCommerce strategy for our brand. This role combines sales, marketing, technology and people management expertise to develop a plan that delivers a superior online brand and shopping experience for consumers.

Your Primary KPI will be to drive margin-accretive revenue across several digital platforms, including but not limited to Amazon, Walmart.com and the .com stores of our national retail partners. You will provide thought leadership, drive innovation, and optimize processes. Key initiatives include implementing eCommerce software and identifying new areas of eCommerce opportunities for the brand.

Oversee high-performing product advertising campaigns across retail media networks, Amazon and other emerging online channels

You will partner with brand marketing and sales to ensure key messaging, timing, promotions and other aspects of our sales plan are aligned across all digital properties to maximize ROAS and provide compelling, consistent messaging to our consumers. You will plan and execute the eCommerce strategy that identifies, prioritizes and articulates the highest-impact initiatives. You will create a media plan across the overall digital marketplace that delivers increased conversion rates and overall order size and manages margin performance across a variety of product lines. You will partner with the marketing team to create a toolkit of compelling advertising needed to drive best-in-class omnichannel experience & actively monitor and measure digital retail shelf presence on Amazon, retailer websites and anywhere Spindrift is sold online. You will work cross-functionally with teams to ensure quality assurance (QA) and timely publishing of all campaign content and product information.

Build a collaborative eCommerce team that achieves ambitious goals

You will partner with brand marketing to leverage Spindrift’s purpose and vision to drive site visits as well as transactions. You will build and direct an internal cross-functional team, as well as manage external third parties to effectively develop and execute eCommerce solutions, including execution of an RFP process as needed. This team should have a variety of strengths to fulfill creative, analytical, technical and logistical needs. You will drive collaboration, share data and insights, build an understanding of goals and objectives and foster a culture of fact-based decision-making.

Requirements

Who You Are

• You are a seasoned professional that has a proven track record of building businesses over $50mm in online revenue through effective and efficient investment strategies and resource management. Your expertise spans Amazon and all major retail media networks at key national accounts (Walmart, Target, Safeway, Kroger, etc.). You have at least 15+ years of relevant experience with a minimum of 8 years leading internal and external teams to outsized sales results.
• You’re a proven collaborator and are fluent in marketing, sales and online marketplace technology.
• You prioritize talent acquisition, development and retention through strong people management skills.
• You are high integrity, set and maintain the highest standards of quality and have strong business judgement and decision-making skills.
• You are ready to feel invested in your work and the people you work with and you’ll have some fun along the way.
• You’re curious! You’re eager to learn about the company and leverage your existing knowledge.
• You’re a clear communicator.
• You embrace and regularly demonstrate our values of agility, collaboration, innovation, ambition, trust and respect.

Benefits

In addition to the salary range for this position ($170K - $210K), Spindrift offers the following compensation and benefits:

• short-term and long-term incentive programs specific to level and department
• medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance and a 401k retirement savings plan
• Biweekly car allowance and monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service and holiday time