Job details

Publicity Manager, Tommy Nelson (Hybrid)

Overview:

Nelson Books is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

Join a big-five publisher and be part of our mission to inspire the world. After 30 years and countless best-selling children’s books, Nashville-based Tommy Nelson continues to be a leader in producing the top inspirational titles for kids. Publishing 30-35 new books annually, our list includes devotionals, picture books, Bible storybooks, and board books for readers 0-18. We partner with top communicators like Joanna Gaines, Max Lucado, Sadie Robertson Huff, Bob Goff, Kristin Chenoweth, Dude Perfect, and many more!

Our ideal candidate will possess a passion for great content, stellar written and verbal communication skills, and will enjoy working in a dynamic and highly collaborative environment.

Responsibilities:

Develop and execute targeted publicity campaigns for each assigned title and set measurable goals for success.
Craft publicity pitches and angles for both author-driven titles, but also proprietary topic-based books.
Write press releases and creative pitch letters for each campaign.
Pitch and book media coverage for author/titles to print, radio, online/digital, podcasts and TV outlets.
Leverage social media to create awareness and buzz around book releases, with major traditional media outlets, influencers and bloggers.
Actively develop and maintain media contacts, including national, regional, and local.
Communicate PR wins to marketing and sales team internally.
Continuously research new trends in publicity and children’s arenas.
Oversee Tommy Nelson representation at key industry events, conferences, media pitching trips, author media appearances and/or book signings.
Organize and complete all press mailings as applicable.
Schedule and attend author media tours/events as applicable.
Manage the publicity budget for assigned titles.
Research, negotiate with, and manage outside publicity firms as needed.

Qualifications:

Knowledge:

Working knowledge of crafting and delivering professional pitches and news releases to media outlets
Knowledge of media contact and engagement platforms such as Cision and Muck Rack preferred
Proven success with digital PR outlets preferred
Strong knowledge of Microsoft Office including Outlook, Word, Excel and PowerPoint

Skills:

Desired candidate will be detail oriented, yet have a broad eye for the changing landscape of publicity, especially in digital
Excellent communication skills, including exceptional writing skills
Creative thinker
Proficiency in making presentations to small and large groups.
Ability to work in a collaborative team environment
Project management experience
Track record of ability to generate creative angles and effective pitches
An ability to work in a fast-paced environment under deadlines
Strong interpersonal skills
Capable of managing budgets
Effective copywriter
A deep understanding of the digital media space, including influencers, bloggers, podcasts, and social media

Work Experience:

5+ years working in publicity, preferably in the book publishing, children’s/family entertainment or product spaces
2+ years national media pitching experience is desired in both traditional and digital outlets.
Track record of traditional and digital media successes strongly preferred.

Education: Bachelor’s degree in Public Relations, Advertising, Marketing, Communications, Journalism or related field.

HarperCollins Christian Publishing is an Equal Opportunity Employer

By HarperCollins

HarperCollins Publishers has a real page-turner on its hands. The book-publishing subsidiary of Rupert Murdoch's News Corp., HarperCollins is the publisher of best-sellers including Coraline by Neil Gaiman, SuperFreakanomics by Steven Levitt and S...

FUNDING

INDUSTRY

TEAM SIZE

LOCATION

Hybrid, based in New York, NY

DATE POSTED

June 9, 2023