Lead Product Marketing Manager, Competitive Intelligence - job 2 of 2

Kellanova is looking for a Senior Portfolio Marketing Manager for the Away From Home (AFH) Business Unit. This person will own brand management and shopper marketing for our Sweet Snacking portfolio, which includes two of our top brands: Pop-Tarts and Rice Krispies Treats. This hybrid role ideally sits in Chicago or Naperville, IL. It partners cross-functionally with leaders in AFH to be the strategic marketing voice both internally and externally.As a part of the Away From Home Marketing Team, you will shape our success in the Food Service and Small Format channels. This business services 20+ segments in a highly complex route-to-market. Your consumer expertise in immediate consumption, coupled with a brand-building DNA, plays a critical role in our journey to excellence.A Taste of What You’ll Be Doing• Deliver Results – Profit & Loss (P&L) accountability for the categories you manage with appropriate top and bottom-line goal setting. Develop annual brand and category business plans focused on maximizing net sales and operating profit.• Drive Portfolio Growth – Oversee base brand management activities for your portfolio, including identifying product and packaging improvement opportunities, leading SKU rationalization and margin improvement projects along with driving brand and product prioritization.• Program Development – Create and advance shopper marketing programs specific to AFH channels, aimed at influencing the customers’ purchasing decisions at the point of sale. Includes but not limited to; in-store promotions, product displays, packaging, sampling, and loyalty programs. Must deliver strong ROI and sustainable long-term operating profit growth.• Lead Cross-Functional Collaboration – Manage critical portfolio projects with a cross-functional team. You will work in collaboration with key partners including Insights, Commercial Strategy, Finance, Supply Chain, Sales Excellence, and others to build and execute your strategies.We’re Looking for Someone With• Bachelor’s Degree required in business, marketing, or related commercial field.• Strong marketing and commercial experience in CPG environment. B2B channel experience preferred.• Demonstrated excellent analytical, organizational, interpersonal, and project management skills.• Adept at working in a cross-functional, matrixed organization.• Ability to operate both tactically and strategically and translate ideas into business results.• Partner with insights & analytics to uncover consumer insights for the Away From Home channels to support shopper marketing programs or portfolio growth opportunities.• Desire to support and build a diverse and inclusive corporate culture.What’s NextAfter you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.Need assistance throughout the application or hiring process? Email USA.Recruitment@Kellanova.com.If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.Get to Know UsAt Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among others.Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.You can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.Let’s shape the future of snacking.Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.