Job details

Social Media Director

The Social Media Director will develop and implement social media strategies to increase client brand visibility, build relationships, and drive engagement and conversions. This role requires a creative professional with a deep understanding of social media trends and strategies. The Social Media Director will be responsible for developing content, managing campaigns, and analyzing performance data across all social media channels. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.

Responsibilities

Plan, design, implement and monitor both organic and paid social media marketing campaigns.
Create, curate and manage social media content, including text, audio, visual, and multimedia formats.
Oversee video and photography production for clients
Create and manage campaigns to grow brand awareness and increase engage
Develop and manage content calendars for each platform
Coordinate with other departments to create and organize content
Engage users with prompt responses, organize campaigns, ask questions, and cultivate relationships.
Analyze performance data and adjust strategies as needed
Keep up-to-date on the latest social media trends
Monitor competitors’ social media activities
Engaging with customers on different channels
Analyzing running campaigns
Working with clients on company updates and
Perform quality assurance audits
Provide clients and partners with key messages, visual guidelines, and frame for their social media content

Bachelor’s degree in marketing, communications, or related field
5+ years of experience in social media management
Strong visual eye and copy skills
Detail-oriented, with excellent writing and communication skills
Proven track record of creating successful campaigns
Must be able to adapt to changing priorities, possess outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines
Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success
Strong presentation, communication, writing, and collaboration skills
Team-driven attitude and passion for learning
Strategic thinker with excellent time and project management skills
Proficient in Design tools (Creative Suite, Canva, Figma, etc)
Experience in professional service industries