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Student Marketeer - Northeastern University

Company Description

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand ambassador program in the world. Reporting to the local Brand Marketing Specialist, you will learn Red Bull's target group with the mission of increasing our brand image and product understanding on your campus and in your city. As a Student Marketeer, you will take part in reaching new consumers, exciting university/college students, increasing sales and managing the Red Bull brand on a student level (at your campus). This includes direct contact with consumers and customers, answering product-related questions, in addition to working at Red Bull events to provide an unforgettable brand experience for consumers. If you value flexibility in your schedule over a 9 to 5 job and love to collaborate in a creative and inclusive working atmosphere, this may be the job for you!

Job Description

BRAND REPRESENTATION

Represent the brand in a premium way through product sampling to consumers and competently answering any questions.

Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time.

Build a tailored campus plan which engages students and brings the brand to life at the university/college.

Create a network and maintain relationships with important local individuals.

Promote brand engagement on your social media handles through authentic content.

Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers

SALES SUPPORT

Build relationships with local sales account managers and ensure Red Bull is available and visible in accounts, on your campus, and in your area.

Collaborate with sales to open new distribution points for Red Bull within your university/college campus and beyond.

Bring the brand to life using relevant Red Bull assets to keep Red Bull top of mind in sales accounts.

Ensure perfect execution of defined store standards

COLLABORATION AND EXECUTION

Deliver executional excellence by abiding by brand standards and showing love for the details in all areas of your role.

Share ideas and collaborate with the team through regular face-to-face and online interactions.

Plan and report your activities through the dedicated online platform promptly and with accuracy.

Contribute to developing the business by providing local insights and overall opportunities.

Qualifications

At least 18 years of age

Must have a valid U.S. Driver's License

University or college enrollment required

Fluent in English; additional languages are considered an advantage

Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week

Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots

Connected with a diverse range of influential groups and individuals on campus

Affinity for project management, working 'behind the scenes', and winning sales

A team player, willing to represent Red Bull with branded outfits, onboard the Red Bull Mini

Additional Information

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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What You Should Know About Student Marketeer - Northeastern University, Red Bull

Meet the exhilarating world of marketing with the Student Marketeer position at Red Bull, specifically at Northeastern University in Chicago, IL! This isn’t your usual gig; it’s an opportunity to immerse yourself in a premier brand ambassador program that’s as dynamic as it is empowering. As a Student Marketeer, you’ll dive deep into Red Bull's target audience, all about boosting our brand image and spreading the word about our amazing products right on your campus. Imagine being at the forefront, creating buzz among fellow students, engaging with them at events, and sampling products while answering their questions—if that sounds enticing, then you might just be the perfect fit! You’ll engage with students by promoting the brand through captivating content on your social media, and by hosting or participating in thrilling Red Bull events. This role of Student Marketeer allows for flexibility—no rigid 9 to 5 here!—and it thrives in a creative, inclusive workplace where teamwork is paramount. All we need is someone who is at least 18 years old, enrolled in university or college, has a valid U.S. Driver's License, and can commit to part-time hours. If you’re ready to mix project management with fun and excitement, and you’re dialed into student life and trends, we can’t wait to hear from you at Red Bull!

Frequently Asked Questions (FAQs) for Student Marketeer - Northeastern University Role at Red Bull
What does a Student Marketeer at Red Bull do?

As a Student Marketeer at Red Bull, your primary responsibility is to represent the brand positively and engage university and college students through experiential marketing, product sampling, and social media advocacy. You'll help build a strong brand presence on campus and create excitement around product knowledge.

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What qualifications are needed for the Student Marketeer position at Red Bull?

Candidates for the Student Marketeer position at Red Bull should be at least 18 years of age, enrolled in university or college, and possess a valid U.S. Driver's License. We also look for someone savvy with social media, versed in student life, and willing to work flexible hours—especially evenings and weekends.

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How can I apply to become a Student Marketeer at Red Bull?

To apply for the Student Marketeer role at Red Bull, you can visit the company's official careers page or university job boards. Ensure you highlight your experience in engaging with students and your connection to campus activities within your application.

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What kind of experience can I gain as a Student Marketeer for Red Bull?

Working as a Student Marketeer for Red Bull offers invaluable experience in brand representation, marketing strategies, and event management. You'll develop your networking skills, learn about sales support, and gain insights into collaborative marketing execution—all while having fun!

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Is the Student Marketeer role at Red Bull flexible?

Absolutely! The Student Marketeer role at Red Bull is designed for flexibility, allowing you to balance your studies while engaging in this part-time position. You can work a minimum of 15 hours per week, scheduled around your university life.

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What types of events will a Student Marketeer work at for Red Bull?

As a Student Marketeer at Red Bull, you’ll participate in various events, including sampling sessions and large marketing initiatives. These events are designed to create memorable brand experiences and connect more consumers with Red Bull in lively settings.

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What skills are beneficial for a Student Marketeer at Red Bull?

Key skills for a Student Marketeer at Red Bull include strong communication and interpersonal skills, creativity in content creation, an understanding of student culture, and an affinity for project management. Additionally, being a team player is crucial in this collaborative role.

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Common Interview Questions for Student Marketeer - Northeastern University
How would you represent the Red Bull brand on campus?

To represent the Red Bull brand effectively, I would focus on building authentic connections with students through engaging social media content and organizing exciting sampling events that highlight the product's benefits while creating memorable experiences.

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Can you describe a successful campaign or event you've led?

Certainly! In a previous role, I organized a campus-wide event that attracted 200 students with fun activities, giveaways, and product sampling, generating buzz and significantly boosting awareness of our brand. I leveraged social media to promote the event, which was a big hit!

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How do you plan to build relationships with local sales account managers?

Building relationships with local sales account managers will involve regular communication, setting goals together, and attending joint events. Creating a rapport through ongoing collaboration will ensure that Red Bull remains a visible and active presence on campus.

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What strategies would you use to engage students and increase product awareness?

I would utilize social media platforms to create engaging content, collaborate with campus organizations for events, and use product sampling in high-traffic areas on campus. Additionally, I’d encourage feedback from students to tailor our approaches effectively.

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How do you stay motivated in a flexible work environment?

Staying motivated in a flexible work environment involves setting clear goals for my role, maintaining a structured but adaptable schedule, and finding inspiration in the creative work and interactions with students. I believe in the importance of staying engaged and proactive.

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What do you enjoy most about working in marketing?

What I love most about working in marketing is the ability to create meaningful connections with consumers through creativity and storytelling. I enjoy crafting engaging messages that resonate with audiences and make a positive impact on their experiences.

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How would you handle a challenging situation during an event?

In a challenging situation during an event, I would ensure open communication with my team, maintain composure, and quickly assess the problem to implement a solution. Flexibility and adaptability are key in such settings, keeping both the team and participants informed.

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Describe your experience with social media as a marketing tool.

My experience with social media includes creating campaigns that leverage trending topics to engage audiences, analyzing insights to refine approaches, and actively participating in conversations with consumers. I see it as an invaluable tool for brand storytelling and engagement.

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What do you think makes Red Bull stand out as a brand?

Red Bull stands out due to its unique blend of innovative marketing strategies, exceptional brand identity, and commitment to extreme sports and youth culture. The brand's ability to connect with its target audience in authentic and thrilling ways truly differentiates it in the market.

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What would your approach be to create a campus plan for Red Bull?

My approach to creating a campus plan for Red Bull would involve conducting market research on student interests, identifying key events to participate in, collaborating with student organizations, and developing a fluid strategy to engage students through interactive and appealing initiatives.

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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....

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Part-time, on-site
DATE POSTED
November 26, 2024

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