Red Lobster is hiring: Senior Media Manager in Orlando

As a Senior Media Manager at Red Lobster, your primary responsibilities include leading the strategic media planning process, managing multi-channel campaigns, and overseeing budget and performance management. You'll work closely with media agencies to ensure optimal execution and alignment with our marketing objectives, while also leveraging data analysis to continuously optimize campaign effectiveness.

To qualify for the Senior Media Manager role at Red Lobster, candidates must possess at least a Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Additionally, a minimum of five years of media planning experience, whether on the agency or brand side, is required. Strong communication skills and a proven track record in budget management are also critical for success in this role.

The Senior Media Manager at Red Lobster is expected to build strong cross-functional relationships across teams within the Restaurant Support Center. This collaboration is vital as it fosters better communication and coordination of marketing initiatives, ensuring that media strategies align effectively with overall business goals.

In the Senior Media Manager role at Red Lobster, you'll be working with a diverse array of media channels. This includes traditional media such as linear TV and out-of-home advertising, as well as new platforms like streaming TV, social media, programmatic advertising, and influencer marketing. Expertise in both traditional and emerging channels will enhance the effectiveness of our campaigns.

Key skills for success as a Senior Media Manager at Red Lobster include strong media planning expertise, strategic marketing development abilities, and a keen understanding of consumer behavior and industry trends. Effective communication skills, both written and verbal, are essential for presenting ideas to Senior Leadership, while campaign and budget management experience is crucial for executing successful marketing strategies.

In your response, highlight specific campaigns you led, the channels used, and the measurable results achieved. Discuss how you approached budget management and cross-channel strategies to meet campaign objectives.

Explain your process for analyzing key performance indicators (KPIs), making data-driven decisions, and collaborating with teams to implement changes that enhance campaign effectiveness.

Discuss your financial acumen and strategies for allocating resources effectively to different channels. Mention examples where your budget management led to successful outcomes.

Provide examples of past experiences working collaboratively with different departments. Emphasize how strong communication and relationship-building skills contributed to successful project outcomes.

Discuss current trends in media and consumer behavior, especially those affecting the restaurant industry. Bringing specific examples and potential strategies will demonstrate your industry knowledge.

Describe a scenario where you navigated challenges, emphasizing your analytical skills and strategic thinking to make adjustments. Show how you turned lessons learned into actionable improvements for future campaigns.

Share the platforms you’re familiar with and how they enhance your efficiency and effectiveness in media planning. Discuss why certain tools work better for specific aspects of campaign management.

Detail the objective, strategy, and execution of the campaign. Highlight the specific channels used, how you integrated them, and the results obtained to demonstrate your capability as a Senior Media Manager.

Discuss your methods for staying informed, such as subscribing to industry publications, attending webinars, or networking with professionals. Showcase your commitment to continuous learning.

Explain your approach to leadership, including how you mentor staff and promote team collaboration. Provide an example of a successful team initiative you've led.