Team Lead App Marketing (m/f/d)

About Redcare Pharmacy:

As Europe’s No.1 e-pharmacy, Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy, collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values, join us and begin your #Redcareer today.

About the role:

As part of our ongoing strategic development, we are seeking a dynamic and committed Teamlead App Marketing (m/f/d). This leadership role will be at the forefront of shaping our app marketing initiatives in 6 countries. If you are enthusiastic about playing a pivotal role in developing and executing strategic marketing plans to increase retention, engagement and user acquisition of our mobile apps, then we invite you to explore this exciting opportunity with us.

About your tasks:

• Lead Our App Marketing Initiatives & Team: Oversee and manage our App Marketing efforts across six countries, ensuring strategic alignment and execution. At the same time, you will establish and lead a future app marketing team
• Engagement and Retention: Enhance app engagement by designing and executing tailored CRM activities, app-specific promotions, and retargeting campaigns
• Growth Strategy Development: Craft and implement comprehensive plans to expand our active app user base through mobile web-to-app marketing and paid acquisition channels such as Apple Search Ads, Google AdWords, and Meta
• App Store Optimization: Take ownership of our app store pages, employing App Store Optimization (ASO) techniques to drive increased traffic and visibility
• Cross-Functional Collaboration: Foster and maintain strong, trust-based relationships with key app stakeholders, including teams from product, CRM, customer acquisition, creative, and analytics. Direct and coordinate external agencies to achieve our app marketing goals

About you:

• You have demonstrated expertise in app marketing with several years of relevant experience, and a drive to elevate our app marketing efforts to new heights
• Your actions are driven by a strong customer focus as well as a data-driven approach. You like to take ownership and are capable of successfully leading cross-functional projects. Ideally, you already have experience leading a team
• You are fluent in English, other language skills like German, French or Italian would be a plus
• You can work remotely a lot if you like, but you are willing to meet in our Cologne office once a month

About your benefits:

In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge. 
• Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
• Flexibility: Whether you're looking for a work-life balance or more freedom in your everyday life, we support you in organizing your work schedule.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.