Regional Marketing Specialist

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth and to keep up with the demand we are doubling down on our hiring to build a world-class team.

The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated and dedicated marketing associate to join our regional marketing team, and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.

The candidate may have to occasionally accommodate overlapping work hours with Indian time zone (IST).

{Seniority level: Associate/senior associate}

{Work mode: Hybrid/remote (will require traveling)}

Job responsibilities may include, but not limited to, the following:

• Should have a good understanding of basic GTM strategies and practices.
• Be on the top of relevant technology trends. Update marketing data of your region. Provide business intelligence (should have strong data analyses and number crunching capabilities.).
• Ideate innovative region-specific marketing actions in conjunction with social media marketing, and product marketing teams.
• Work closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.
• Work on a customer segmentation and engagement program.
• Identify relevant tradeshows for participation, and ideate on ManageEngine's own events - from conceptualization, to logistics, and follow-ups.
• Write high-quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analysing past data.
• Design and implement email marketing campaigns to acquire new customers. Analyse data for continuous improvement of email campaigns.
• Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.
• Ideate innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.
• Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars and creative videos.
• Define, report on, and optimise key metrics.

Basic Qualifications

• 2+ years of relevant work experience in sales enablement and regional marketing. Experience in B2B/high-tech products/services preferred
• Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms
• Proven experience writing high-quality blogs and articles
• Superior oral and written communication skills with an innate attention to detail.

Preferred Qualifications

• Experience in the online/digital marketing/advertising industry
• At least 2 years of marketing or product management experience in the Internet, software, media and high-tech industries
• Accomplished range of skills from strategic thinking to creative and detailed execution
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders
• Ability to present ideas to various levels of an organization to explain and gain support for initiatives
• The demonstrated ability to work independently and autonomously.

​Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.

This is an in-office position with the possibility of some remote work.

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: In person