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Growth Marketing Manager

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About the Company

Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay’s suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of seven software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics and bookings management. Relay’s products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35K customers globally that collectively generate >$1BN in GMV annually.

Relay is actively building the ecosystem by acquiring commerce enablement tools primarily serving e-commerce merchants on platforms including Shopify, BigCommerce, and Wix. Relay acquires ‘ready to scale’, oftentimes bootstrapped businesses, and invests in people, processes, and products to accelerate the product roadmap and growth.

About the Role

As a Growth Marketer, you will drive our overall marketing and lead-gen efforts. We are looking for folks excited to get their hands dirty in a 0 to 1 journey. You will partner with our product, customer success, and design teams to build, launch, and drive the adoption of Fomo and Relo. You'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen. 🚀

About the Products

Relo is a repeat revenue platform designed specifically for FMCG (Fast-Moving Consumer Goods) brands using Shopify & Klaviyo. Relo uses data science to predict when a brand's customers are ready to reorder, try a new product, or start a paid subscription and sync that data straight to their email platform (Klaviyo).

Fomo is an onsite conversion marketing platform that helps e-commerce and SaaS marketers and small business owners build credibility, improve conversions, and eventually boost sales. The Fomo marketing platform offers various notifications, such as Social Proof, Push Notifications, Abandoned carts, and more.

What will you be doing?

Online Events Management

Plan & Execute: Organize one online event per month (e.g., webinars, interviews, or panel discussions).
Partnerships: Identify and collaborate with relevant partners, industry experts, or influencers to co-host events.
Content Development: Develop event topics aligned with DTC brand owners' interests and pain points.
Promotion: Promote events through email campaigns, social media, and paid advertising to maximize attendance.
Logistics Coordination: Handle all event logistics, including scheduling, platform setup, and coordination with speakers or partners.
Lead Nurturing: Post-event, manage follow-up campaigns to nurture leads into MQLs.

Marketing Website & Positioning

Enhance the marketing website to communicate product value proposition and drive conversions effectively.
Optimize website content for SEO to attract high-intent organic traffic and increase inbound Marketing Qualified Leads (MQLs).
Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates.

Email Marketing & Lead Nurturing

Build and execute targeted email campaigns to nurture leads at different funnel stages.
To engage potential customers, create automated workflows based on event participation and website behavior.

SEO & Content Marketing

Conduct keyword research and optimize existing content to improve search rankings and drive organic traffic.
Collaborate with content creators to produce blog posts, case studies, and resources that resonate with the DTC audience.

Performance Tracking & Reporting

Set, monitor, and report on key metrics like event attendance, MQL growth, website conversion rates, and email engagement.
Use insights to iterate and improve campaigns and event strategies continuously.

Required Skills & Qualifications:

Marketing Expertise: 4-7 years of experience in growth or digital marketing roles, preferably in SaaS or e-commerce.
Event Management: Proven experience planning and executing online events with measurable impact on lead generation.
SEO Skills: Strong knowledge of SEO best practices, including keyword research and content optimization.
Email Marketing: Proficiency in creating email campaigns and workflows using tools like HubSpot, Customer.io, or similar.
Analytical Mindset: Familiarity with tools like Google Analytics, Ahrefs, HubSpot, MixPanel, or similar tools for measuring and optimizing performance.
Project Management: Excellent organizational skills to manage multiple moving parts for events and campaigns.
Partnership Building: Identifying and building relationships with potential event partners or collaborators.
Communication Skills: Strong written and verbal communication skills for creating persuasive copy and coordinating with partners.

Preferred Qualifications:

Familiarity with DTC or e-commerce industry trends and challenges.
Understanding of customer retention strategies and lifecycle marketing.
A ‘get shit done’ mindset and demonstrate ownership, initiative, and motivation.
Good understanding of tools like WebFlow, Hubspot, SEMRush, GA4, MixPanel, and other relevant tools to track performance and optimize strategies.
A knack for experimentation and optimization to scale & scope channels within payback benchmarks.
Motivated to identify gaps and ask questions to find a solution (rather than waiting for a solution to fall into your lap).
Strong work ethic and ownership. Self-motivated, detail-oriented, and proactive in driving projects forward.

What Success Looks Like:

Consistently increasing MQLs through website optimization, events, and email campaigns.
Growing attendance and engagement for monthly online events.
Developing a recognizable online event series that drives thought leadership and brand authority.
Building a scalable framework for lead nurturing and conversion.

Our Hiring Process:

Screening with People Ops Manager - 30 Minutes
Take Home Assignment/Skills Assessment - 3 Business Day Turnaround
Hiring Manager Interview with Chief Marketing Officer - 30 Minutes
Final Round Interview with Chief Revenue Officer and Head of Partnerships - 45 Minutes

Benefits & Perks

Work From Home Stipend
Health & Wellness Perks
Paid Parental Leave
Flexible Time Off
Annual Company Retreat
Company Swag

$37,440 - $52,000 a year

If you’re a results-driven marketer with a knack for storytelling, events, and lead generation, we’d love to hear from you! Apply Now to join the team and help us drive repeat revenue for DTC brands worldwide.

Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Average salary estimate

$44720 / YEARLY (est.)

min

max

$37440K

$52000K

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What You Should Know About Growth Marketing Manager, Relay Commerce

Join Relay Commerce as a Growth Marketing Manager, where your talent for driving marketing initiatives will play a pivotal role in helping e-commerce merchants thrive! Relay is not just another tech company; we're on a mission to simplify and optimize the marketing tech stack for over 35,000 customers worldwide. You'll be at the forefront of this journey, collaborating closely with our product, customer success, and design teams to launch innovative tools like Relo and Fomo. Your excitement for collaboration will guide you to plan and execute engaging online events that resonate with Direct-to-Consumer (DTC) brands. Additionally, you'll enhance our marketing website to effectively communicate our products' value propositions, optimized for SEO to draw in high-intent traffic. With your skills in email marketing and lead nurturing, you'll craft targeted campaigns that convert prospects into loyal customers. Your analytical mindset will drive your approach to performance tracking, ensuring that we're not just meeting metrics but setting new benchmarks for success. If you're ready to roll up your sleeves, take ownership, and contribute to a fast-growing startup dedicated to crafting impactful marketing solutions, then Relay Commerce is the place for you!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Relay Commerce

What are the primary responsibilities of a Growth Marketing Manager at Relay Commerce?

As a Growth Marketing Manager at Relay Commerce, you will be responsible for driving marketing and lead generation efforts. Your tasks will include planning and executing online events to attract potential customers, developing engaging promotional content, enhancing our marketing website to optimize conversions, and creating targeted email marketing campaigns to nurture leads at various funnel stages.