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Senior Sales Manager

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.


We are looking for a passionate and results-driven Senior Sales Manager with a builder mindset to help us expand our horizons and drive our growth to new heights. You will be pivotal in driving transformational change for our Accounting & Bookkeeping (AB) Channel Sales motion as we move upmarket with the size of partners we work with and help to build a strategic account-based (outbound) selling motion. In this role, you will also work to identify and capitalize on business opportunities, forge strategic partnerships, and drive revenue growth.


Joining Relay means an opportunity to make a huge impact in building solutions with the potential to reach 29 million small businesses across North America. This is a unique opportunity to be part of a winning Sales team culture, establish a foundation in a scrappy environment, and contribute to our success story.


What You’ll Be Doing:
  • Lead, manage and coach a world-class team of Account Executives on our AB Channel Sales team
  • Build and execute our strategic account-based selling (outbound) motion 
  • Identify opportunities in the business and execute projects to improve our sales process, strategy and playbooks
  • Partner and collaborate with cross-functional teams including Marketing, Revenue Operations, Sales Enablement, etc. 
  • Stay abreast of industry trends and market dynamics to inform sales strategies
  • Analyze data and feedback to refine and optimize approaches for maximum impact


Who You Are:
  • You have 3-5 years of experience managing and leading a Sales team, ideally within a startup environment
  • You are results-oriented with a track record of meeting and exceeding targets
  • You have a creative and strategic mindset with a knack for identifying and amplifying market opportunities
  • You are passionate about coaching and the development of people
  • You have operational rigor – you are always looking for ways to solve and improve technical and process inefficiencies that impact the sales funnel


Bonus Points:
  • You have prior experience in B2B SaaS, fintech or a neobank
  • You have worked with SMBs and/or ABs in North America

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don't have all the listed qualifications, we encourage you to apply anyway!


Our Commitment To You:
  • Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 
  • Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
  • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
  • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
  • Hybrid work environment: we value meaningful collaboration and connection at our Vancouver office (WeWork) twice a week, with lunch, snacks, and beverages on us. We also enjoy time together in our Toronto office – you'll come to Toronto for onboarding, once a quarter, and for our summer and winter events (travel and accommodations are covered).
  • Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our Toronto office is 100% floof-friendly.
  • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 
  • Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
  • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.


The Interview Process:
  • Stage 1: A 30-minute Google Meets video call with a member of the Talent team
  • Stage 2: A 45-minute Google Meets video call with the Director of Sales
  • Stage 3: A whiteboard session followed by a presentation to our Sales team in a 60-minute Google Meets video call
  • Stage 4: A 45-minute Google Meets video call with a member of the Leadership team


What’s Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.


We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.

Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Senior Sales Manager, Relay Financial

At Relay, we're on a mission to change the way small businesses manage their finances, and we're looking for a passionate Senior Sales Manager to join our Vancouver, BC team. We believe traditional banking has held back entrepreneurs, and that’s where you come in. As our Senior Sales Manager, you will drive transformative change through our Accounting & Bookkeeping (AB) Channel Sales motion. Your role will involve identifying new business opportunities, building strategic partnerships, and implementing a meticulous account-based selling strategy that will help us reach more SMBs across North America. You'll lead and coach an incredible team of Account Executives, where your leadership will be the catalyst for their growth and success. Collaboration is key, so expect to partner with various cross-functional teams to create and refine our sales strategies. This position is not just about meeting quotas — it’s about making a measurable impact on our mission to empower small businesses. With your experience in sales leadership, a knack for spotting market opportunities, and passion for coaching, you'll be crucial in propelling Relay forward. If you thrive in dynamic environments and love the idea of being part of a winning sales culture, we want to hear from you. This is more than a job; it's an opportunity to reshape the SMB landscape while enjoying a supportive work environment that values your contributions and growth.

Frequently Asked Questions (FAQs) for Senior Sales Manager Role at Relay Financial
What responsibilities do Senior Sales Managers at Relay have?

As a Senior Sales Manager at Relay, your key responsibilities include leading and coaching a team of Account Executives, building and executing an account-based selling strategy, identifying new business opportunities, and improving our sales processes. You will collaborate with various teams to ensure a smooth sales operation while staying updated on industry trends.

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What qualifications are required for the Senior Sales Manager position at Relay?

Relay requires candidates for the Senior Sales Manager role to have 3-5 years of experience managing a sales team, ideally in a startup environment. A results-oriented mindset, operational rigor, and a passion for team development are also essential. Familiarity with B2B SaaS, fintech, or working with SMBs is a plus.

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How does Relay support the growth of its Senior Sales Managers?

Relay is dedicated to the personal and professional growth of its employees. As a Senior Sales Manager, you will benefit from ongoing feedback, mentorship, and a collaborative environment. Additionally, you'll have access to top-tier equipment, flexible scheduling, and competitive salary packages including equity.

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What is the company culture like at Relay for Senior Sales Managers?

Relay fosters an inclusive and empowering company culture for senior sales professionals. You'll find a supportive environment that encourages initiative and risk-taking, allowing you to contribute significantly to the company’s mission of assisting small businesses. Team events, collaboration, and open communication are at the heart of our culture.

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What interview process should candidates expect when applying for the Senior Sales Manager role at Relay?

Candidates for the Senior Sales Manager position at Relay can expect a structured interview process including a video call with the Talent team, discussions with the Director of Sales, a whiteboard session presenting to the Sales team, and a final interview with a Leadership team member. This thorough process helps ensure a good fit for both sides.

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Common Interview Questions for Senior Sales Manager
How have you successfully led a sales team in the past?

When answering this question, explain specific strategies you've implemented to motivate and grow your sales team. Highlight results you've achieved and the importance of collaboration.

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Can you describe your experience with account-based selling?

Discuss your understanding of account-based selling and share examples from your past work. Highlight how you identified key accounts and tailored strategies to meet their specific needs.

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What key metrics do you track to measure sales success?

Identify the sales metrics you consider crucial for evaluating success, such as lead conversion rates, average deal size, and customer retention. Explain how tracking these metrics influenced your decision-making.

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How do you approach building strategic partnerships?

Describe your process for identifying potential strategic partners and how you've nurtured these relationships. Mention any tools or frameworks you use to establish mutually beneficial partnerships.

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What challenges have you faced in sales management, and how did you overcome them?

Provide a specific example of a challenge you've encountered and outline the steps you took to address it. Emphasize problem-solving skills and resilience.

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How do you stay informed about industry trends?

Discuss the resources you rely on for industry news, such as publications, networking groups, or webinars. Explain how staying informed has influenced your sales strategies.

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How do you ensure your team meets or exceeds their sales targets?

Share strategies you use to set realistic targets and how you motivate your team to achieve them, including regular check-ins and performance feedback.

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What role does customer feedback play in your sales strategy?

Explain how you gather and analyze customer feedback to refine your sales approaches. Discuss the impact this has on customer satisfaction and sales success.

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Can you discuss a time you had to implement change within your sales team?

Illustrate your change management approach using a real scenario where you had to lead your team through a transition, detailing the communication and support you provided.

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What do you believe sets Relay apart in the fintech space?

Articulate your perspective on what makes Relay unique in the fintech industry, leaning on the company's mission, values, and your understanding of its services.

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Relay is turbocharged banking for small business. Open an account in minutes, issue corporate cards in seconds and automate your bookkeeping.

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Full-time, hybrid
DATE POSTED
November 24, 2024

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