Field Marketing Associate NG

The Field Marketing Associate role involves managing offline marketing campaigns, collaborating with the sales team, planning events and webinars, and evaluating marketing performance. You'll be responsible for generating leads and maximizing engagement through strategic marketing initiatives.

Candidates for the Field Marketing Associate position should have a Bachelor’s degree or equivalent and a minimum of 4 years of B2B marketing experience. Experience in the health insurance sector or SaaS is a plus, along with familiarity with tools like Zoho Analytics or JIRA.

As a Field Marketing Associate, you will develop and execute strategic marketing initiatives based on collaboration with regional sales team stakeholders. This could include account-based marketing campaigns to target specific audiences and engaging outdoor media or radio spots.

Yes, being bilingual in French and English is a key requirement for the Field Marketing Associate role, as these are our global company languages and essential for effective communication.

Our company offers fantastic perks for Field Marketing Associates, including unlimited leave days, a great work culture, and opportunities to learn from some of the industry's best while maintaining a healthy work-life balance.

Collaboration is crucial for the Field Marketing Associate position. You'll work closely with the sales team to understand the effectiveness of marketing tactics, gather feedback, and develop strategies that align with company goals.

The Field Marketing Associate will utilize tools like Zoho Analytics for monitoring lead progression and JIRA for project management. These tools help in optimizing marketing campaigns and improving overall effectiveness.

When planning a marketing campaign, I start by aligning with the sales team to understand our audience. Then, I determine the campaign's goals, choose relevant channels, and develop a timeline. Execution requires careful coordination and monitoring to ensure we stay on track and adjust strategies as needed.

I measure the success of a marketing initiative by analyzing key performance indicators (KPIs), such as lead generation numbers, engagement metrics, and ROI. Post-event follow-ups and feedback are also essential for understanding impact.

I have extensive experience in event marketing, from planning to execution and follow-up. I handle logistics, coordinate with vendors, and ensure that events create valuable engagement opportunities for attendees while aligning with our marketing strategy.

In my previous role, I often managed multiple projects simultaneously. To handle this, I prioritize tasks and create detailed timelines. Using project management tools allows me to keep everything organized and ensure deadlines are met.

I stay updated with the latest marketing trends through industry publications, attending webinars, and participating in professional networks. Continuous learning helps me find innovative ways to enhance our marketing strategies.

To reach target accounts in a B2B setting, I would leverage account-based marketing campaigns, conduct thorough research on the accounts, and personalize outreach efforts. Engaging content and tailored messaging are key to getting noticed.

I once led a campaign that increased lead generation by 30% for a product launch. By integrating multiple channels and focusing on targeted messaging, we greatly enhanced engagement and ultimately achieved our sales goals.

Data is vital in shaping my marketing decisions. It informs strategy by revealing trends, customer behaviors, and campaign effectiveness. Using tools like Zoho Analytics helps me harness this data to drive decisions with confidence.

I believe in open communication. When receiving feedback from sales teams, I take the time to listen actively, analyze the information provided, and collaborate on any necessary adjustments to improve marketing tactics' effectiveness.

For offline campaigns, I would explore unique event ideas, interactive installations, and engaging out-of-home products. Creativity in messaging and delivery is key to capturing the audience's attention and generating interest.