Growth Marketing Specialist

Hive is the go-to marketing platform for event promoters, helping clients engage with fans and sell more tickets. As we look to accelerate our growth in 2025, we’re focused on expanding our market presence through strategic Demand Generation and Account-Based Marketing (ABM) initiatives. We’re a collaborative, startup-driven team that values innovation, creativity, and the impact we bring to our clients.

We’re looking for a strategic and hands-on Growth Marketing Specialist with 3-5 years of experience in a fast paced environment to join our team. In this role, you’ll take the lead on our growth initiatives, executing targeted Demand Gen and ABM campaigns to build brand awareness, drive lead generation, and strengthen relationships with high-value accounts. You’ll work closely with Sales, applying your skills as a marketing generalist with expertise in Demand Gen, ABM, or both.

What you'll get up to:

• Demand Generation & Campaign Management: Develop, execute, and optimize multi-channel Demand Gen campaigns that drive brand awareness, website traffic, and lead generation. Collaborate with Product Marketing and Content to distribute early-stage engagement content such as educational resources, thought leadership pieces, and invitations to webinars or live events.

• Account-Based Marketing (ABM): Identify and prioritize high-value accounts in collaboration with Sales. Create and execute targeted, personalized outreach campaigns to engage and convert key accounts, using tactics such as custom email sequences, account-based landing pages, and retargeting ads.

• Content Distribution: Partner with Content to understand content pillars, align on content strategy, and ensure effective distribution that resonates with our Ideal Customer Profiles (ICPs) and aligns with key pain points (e.g., ticket selling, fan engagement).

• Funnel Optimization & Lead Nurturing: Design and manage lead nurturing flows, leveraging email marketing and retargeting to guide prospects through the funnel and toward sales qualification. Continuously analyze and refine strategies to improve conversion rates at every stage.

• Metrics & Reporting: Track and analyze campaign performance metrics, including MQLs, account engagement, conversion rates, and sales influence. Generate regular reports to share insights with the Commercial Team and optimize campaign performance.

• Cross-Functional Collaboration: Work closely with Sales to ensure seamless handoffs of qualified leads and shared accountability for growth targets. Facilitate regular check-ins with Sales to share insights, align on strategy, and adjust campaign tactics based on feedback.

What you'll bring:

• 3-5 years of marketing experience, ideally in a startup or high-growth environment

• Proven expertise in either Demand Generation or ABM, with a strong understanding of multi-channel campaign management, lead nurturing, and funnel optimization

• Generalist marketing skills are highly valued, especially experience in content marketing, email marketing, and digital advertising

• Hands-on experience with content distribution strategies

• Experience with HubSpot; Salesforce familiarity is a plus

• Strong analytical mindset with a track record of data-driven decision-making and reporting

• Collaborative approach with experience working cross-functionally with Sales and Partnership teams

• Creative, solution-oriented thinker who thrives in a fast-paced, dynamic environment

Why join Hive:

• Impactful Role: As a key driver of Hive’s growth strategy, your work will make a measurable difference in our success.

• Innovative Culture: Join a collaborative, startup-driven team that values growth, innovation, and the impact we bring to our clients.

• Growth Opportunity: This role offers room to grow, with opportunities for career development as Hive expands.

Compensation/Benefits Package

• Meaningful salary + equity: you're rewarded based on impact.

  • Canada: The compensation range for this role is $75,000 to $100,000 CAD per year, depending on qualifications and experience. This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to job-related skills, experience and relevant training, and business and organizational needs.

• Work fully remote in Canada or the US: where you’re most productive whether that be from your house, or elsewhere. Unfortunately, we are unable to hire within Quebec at this time.

• Flexible work hours: choose your 9-5 as long as it’s not disruptive to your role, team, and Hive.

• Health & Dental coverage with Parental Leave top-ups in addition to EI benefits

• Unlimited vacation/PTO: so you can be happy and healthy!

About Hive.co

Hive is an email and SMS marketing CRM used by brands to personalize and automate their campaigns. We pride ourselves on helping brands understand their email and SMS marketing, all while selling more and keeping their customers engaged.

We integrate with tech partners like Ticketmaster and Shopify to let brands act on all their data, so they can easily segment their list in thousands of ways, and send more customized, timely email campaigns that land in inboxes.

We started our company inside a University of Waterloo computer lab in early 2014, graduated from Y Combinator that summer (S14 batch) and have been growing ever since. Originally based in Kitchener, our team is now 100% remote and located all across Canada! We strive to provide an online work environment that allows team members to have a strong work life balance while still feeling connected to their team and Hive's mission.

To learn more about our team check out our About Us page on our website: https://www.hive.co/company