SEO and Google Business Profile Optimization Expert
Job Title: SEO and Google Business Profile Optimization Expert
Location: Remote
Job Overview: We are seeking a highly skilled and experienced SEO and Google Business Profile Optimization Expert to enhance our online presence, improve search engine rankings, and optimize Google Business Profiles. The ideal candidate will have a proven track record in managing SEO strategies and Google Business Profile optimizations to drive website traffic and increase customer engagement.
Key Responsibilities:
- Develop, implement, and manage effective SEO strategies to improve organic search rankings and visibility.
- Optimize website content, meta tags, images, and URLs following best practices.
- Conduct keyword research and analysis to target relevant search terms.
- Monitor website traffic and performance using analytics tools and create actionable reports.
- Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging.
- Implement local SEO strategies to enhance regional visibility and attract local customers.
- Stay up-to-date with SEO trends, search engine algorithm changes, and new tools.
- Collaborate with content creators to align SEO strategies with content marketing initiatives.
- Handle SEO audits to ensure compliance with search engine guidelines and maximize effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required).
- Proven experience as an SEO Specialist or similar role.
- Demonstrable expertise in Google Business Profile optimization and management.
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Knowledge of web development basics, including HTML, CSS, and JavaScript, for SEO implementation.
- Strong analytical skills to interpret data and drive strategic decisions.
- Excellent communication and collaboration skills.
- Certification in SEO or digital marketing is a plus (e.g., HubSpot, Google Analytics Certified).
Desired Skills:
- Familiarity with local SEO techniques and strategies.
- Ability to manage multiple projects efficiently and meet deadlines.
- Creative problem-solving and critical thinking skills.
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